Senior Marketing Manager
1 month ago
Edwards Lifesciences is seeking a highly skilled Senior Marketing Manager to lead the development and execution of comprehensive marketing plans for product launches and commercialization strategies. The ideal candidate will have a strong background in marketing, clinical knowledge, and experience in the healthcare industry.
Key Responsibilities:- Develop and lead in the execution of marketing plans for product launches and commercialization strategies.
- Build relationships with key opinion leaders to inform product launch plans and understand the current market environment and competition.
- Develop marketing messages based on regional strategies, knowledge of current literature, and regulatory requirements.
- Develop product materials and programs that support product launch and commercialization strategies.
- Lead major projects for the Congress Management process.
- Drive marketing collateral/labeling through all relevant legal and regulatory approval processes.
- Develop IFU and patient brochures required for regional product approvals.
- Lead the execution of product launches in collaboration with regional partners.
- Define and build a body of clinical and economic evidence that supports the regional value proposition.
- Manage budgets related to product line, campaigns, and projects.
- Analyze clinical and market data to assess regional impact of potential product launches.
- Lead significant process or corporate initiatives that impact and bring value to the marketing organization.
- Bachelor's Degree or Equivalent in a related field plus 10 years of experience working in sales, marketing, or healthcare industry.
- Master's Degree or equivalent in a related field plus 8 years of experience working in sales, marketing, or healthcare industry.
- Proven successful project management skills.
- Proven expertise in Microsoft Office Suite.
- Excellent documentation and communication skills and interpersonal relationship skills.
- Recognized as an expert in own area with specialized depth within the organization.
- Expert understanding of related aspects of marketing concepts and principles.
- Extensive understanding of broad market research designs, develops market research programs, and demonstrates an in-depth understanding of commercial goals behind research.
- Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition, and changing market dynamics.
- Ability to assess and understand market share, pricing, ASPs, competitive dynamics.
- Possess strong clinical knowledge, experience, and knowledge of the clinical areas where Edwards' products are used or intended to be used.
- Strict attention to detail.
- Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization.
- Ability to manage competing priorities in a fast-paced environment.
- Represents leadership on projects within a specific working closely with cross-functional team, marketing peers, and leaders and managing needs and messaging to upper management.
- Consult in project setting within specific marketing area.
- Adhere to all company rules and requirements and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control.
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