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Strategic Communications Manager

2 months ago

Halifax, Nova Scotia, Canada Meridia Recruitment Solutions Full time

Job Title: Communications and Social Media Manager

Job Summary:

Meridia Recruitment Solutions is seeking a highly skilled Communications and Social Media Manager to join our team. As a key member of our organization, you will be responsible for developing and executing comprehensive communication strategies that enable us to broaden our reach and deliver effective communication strategies for our clients.

Key Responsibilities:

  • Strategic Communications:
    • Develop and execute comprehensive communication strategies that enable our organization to broaden its reach and deliver effective communication strategies for our clients.
    • Collaborate with our internal stakeholders to identify key messages and communication priorities.
    • Develop and implement plans that proactively and effectively create opportunities for our organization to engage effectively and regularly on key issues in a variety of settings.
    • Monitor and evaluate effectiveness against our communications objectives, budgets, and milestones.
  • Stakeholder and Community Engagement:
    • Develop a contact database and proactively grow distribution/mailing lists for our clients, partners, and stakeholders.
    • Work collaboratively with our partners and stakeholders in the community and in the health system.
  • Media Relations:
    • Cultivate and maintain relationships with local, regional, and national media outlets.
    • Prepare and disseminate press releases, media advisories, and other materials.
    • Create and maintain up-to-date and appropriate video and photographic assets.
    • Serve as the primary point of contact for media inquiries.
  • Digital and Social Media Management:
    • Develop and implement the organization's digital presence, including website improvements, social media platforms, and email campaigns.
    • Create and curate engaging content to increase brand awareness and community engagement, including video assets.
    • Monitor and analyze metrics to measure the effectiveness of digital communication efforts.
  • Content Creation:
    • Produce compelling and persuasive content for communications collateral such as one-pagers, information leaflets, posters, as well as our website, articles, blog posts, newsletters, promotional materials, and event-related materials.
    • Ensure consistency and quality of messaging across all communication channels.
  • Event Communication:
    • Coordinate communication efforts for in-person, virtual, and meeting-related events.
    • Collaborate with our partners to ensure coordinated and seamless communication strategies.

Requirements:

  • Bachelor's degree in Communications, Public Relations, Marketing, or related field.
  • At least 10 years of experience in communications, preferably in a non-profit or mission-driven organization.
  • Strong writing, editing, and verbal communication skills.
  • Familiarity with various communication channels and tools.
  • Experience in media relations and crisis communication.
  • Proficiency in social media management and analytics.
  • Ability to work collaboratively in a fast-paced, dynamic environment.
  • Passion for and commitment to our organization's mission.
  • Fluency in English essential; French speaking an asset.