Analytics Lead for Media Performance

1 month ago

Toronto, Ontario, Canada Dentsu Media Full time
Job Overview

Dentsu Media is seeking a talented analytics professional to join our dynamic team, supporting a premier automotive client. The ideal candidate will possess a robust background in analytics, particularly within media across agency, corporate, or media vendor settings. A foundational understanding of digital media concepts such as Search, Social, Video, and Display is advantageous. We value a proactive attitude towards learning and effective communication skills. The ability to innovate and think creatively is highly encouraged. A solid technical foundation in relational database management, data visualization, automation, and marketing technologies is essential.

Key Responsibilities
  • Deliver comprehensive client presentations, summaries, and tactical insights that elucidate media performance outcomes to both internal teams and clients.
  • Develop, maintain, and enhance relational databases, dashboards, and automated reporting systems.
  • Collaborate closely with data engineering teams to ensure all data verification, quality assurance, and completion criteria are fulfilled prior to reporting.
  • Conduct in-depth campaign analyses, derive learnings, and contribute to special projects.
  • Identify and communicate opportunities for automation and process improvements to leadership.
  • Provide training sessions for internal and external teams on dashboards and analytical tools.
  • Monitor, evaluate, and report on digital media campaigns, offering optimization recommendations by acting as a liaison between media planning, buying, and other agencies engaged in data, analytics, and insights.
  • Analyze campaign efficiency and effectiveness.
  • Recommend media optimization strategies for Search, Social, Video, and Display.
  • Conduct deep dives into various media objectives.
  • Establish Test & Learn frameworks and analyze outcomes.
  • Utilize statistical models (e.g., time series, regression) for attribution analysis.
  • Develop Media Mix Models.
Qualifications
  • A minimum of 5 years of experience in a relevant role.
  • Proven project management and collaboration skills with a track record of ownership and results-driven performance.
  • Experience in direct client interaction and managing client expectations.
  • Strong proficiency in at least one dashboarding solution (e.g., Power BI, Tableau, Looker).
  • Preferred knowledge of Hive and SQL.
  • Intermediate understanding of statistical modeling using Python or R.
  • Comprehensive knowledge of media planning and buying processes from pre-planning to post-analysis.
Additional Information

The salary range for this position is competitive and will be determined based on various factors including relevant experience, knowledge, and skills. A comprehensive benefits package, including medical, dental, RRSP, and paid time off, is available to all permanent employees.

At Dentsu Media, we believe that diverse ideas, perspectives, and backgrounds foster a more creative and effective work environment, leading to superior business outcomes. We are committed to creating workplaces that reflect the diversity of our clients and where everyone feels empowered to express their authentic selves. We are dedicated to supporting candidates of all ability levels throughout the recruitment process to ensure they have the necessary accommodations to perform at their best.

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