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Lead Media Strategist
3 months ago
The Senior Media Planner at Dentsu Media will take on a pivotal role in managing daily operations for designated accounts. This position requires a comprehensive understanding of the client's media landscape, alongside their broader business and marketing objectives. A solid grasp of the media environment, including traditional channels, is essential, as is proficiency with Dentsu's tools and methodologies.
Key Responsibilities:
- Directs the team in crafting strategic and tactical media plans while supporting the buying team for assigned accounts.
- Identifies growth opportunities for team members to help them achieve their performance targets.
- Utilizes various tools to formulate strategic communication plans that align with execution strategies and buying structures to meet campaign objectives.
- Coordinates with partner agencies to outline strategic implementation requirements and the roles of specific communication channels.
- Collaborates with leadership to grasp market dynamics (pricing, execution opportunities) and enhance vendor partnerships.
- Formulates media strategy recommendations and delivers buying structures that optimize the best environments for each client's target demographic, ensuring maximum value and efficiency.
- Prepares comprehensive reporting for clients, illustrating the strategies and rationale employed to achieve campaign objectives.
- Works alongside Traffic Launch and Campaign Delivery teams to guarantee seamless execution of media plans.
- Contributes to overarching campaign strategies and explores avenues for improving and optimizing campaign performance to meet client objectives.
- Post-secondary degree or diploma in Media, Advertising, Business Administration, Marketing, or a related discipline.
- A minimum of 2 years of experience in media planning and/or buying across various channels including Video, Display, Social, Programmatic, Broadcast, Print, and Out of Home.
- Familiarity with bid management, campaign management, and optimization processes with key data, supply, and DSP partners.
- Experience in people management, with the capability to lead, coach, develop, and retain top talent while addressing performance issues.
- Strong confidence and ability to manage expectations with both internal and external stakeholders.
- Advanced analytical skills with a proficiency in numbers and budgeting to assess campaign outcomes.
- High-level MS Office skills, particularly in Excel (including Pivot Tables and VLOOKUP), Outlook, and PowerPoint.
- Exceptional written and verbal communication skills.
- Able to collaborate with cross-functional teams and engage multiple stakeholders.
- Strong ability to prioritize and manage multiple tasks and deliverables.
The compensation for this role ranges from $55,000 to $70,000, with actual salary determined by various factors including relevant experience, knowledge, and skills. A comprehensive benefits package, including medical, dental, RRSP, paid time off, and other perks, is available to all permanent employees.
Dentsu Media values diverse perspectives and backgrounds, fostering a creative work environment that drives better business outcomes. We are dedicated to creating inclusive workplaces that reflect the clients we serve, ensuring that all employees feel empowered to express their authentic selves. We are committed to providing accommodations throughout the recruitment process to support candidates of all ability levels.
