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    {"title": "Director of Media Effectiveness", "description": "Drive Business Performance with Data-Driven Media StrategiesAt Dentsu International, we're on a mission to deliver transformative business outcomes through data-driven media strategies. As our Director of Media Effectiveness, you'll lead a cross-disciplinary team of data analysts and media...

  • Director of Media Effectiveness

    1 month ago

    Toronto, Ontario, Canada Dentsu International Full time

    {"title": "Director of Media Effectiveness", "description": "Drive Business Performance with Data-Driven Media StrategiesAt Dentsu International, we're on a mission to deliver transformative business outcomes through data-driven media strategies. As our Director of Media Effectiveness, you'll lead a cross-disciplinary team of data analysts and media...

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  • Director of Media Effectiveness

    1 month ago

    Toronto, Ontario, Canada Dentsu International Full time

    Drive Business Performance with Data-Driven InsightsAt Dentsu International, we're on a mission to deliver transformative business outcomes through data-driven strategies. As the Director of Media Effectiveness, you'll lead a cross-disciplinary team of data analysts and media effectiveness analysts to drive business performance.Key Responsibilities:Partner...

  • Director of Media Effectiveness

    1 month ago

    Toronto, Ontario, Canada Dentsu International Full time

    Drive Business Performance with Data-Driven InsightsAt Dentsu International, we're on a mission to deliver transformative business outcomes through data-driven strategies. As the Director of Media Effectiveness, you'll lead a cross-disciplinary team of data analysts and media effectiveness analysts to drive business performance.Key Responsibilities:Partner...

  • Director of Media Effectiveness

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    Toronto, Ontario, Canada Dentsu International Full time

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    Toronto, Ontario, Canada Dentsu International Full time

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    1 month ago

    Toronto, Ontario, Canada Dentsu International Full time

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Media Effectiveness Director

2 months ago

Toronto, Ontario, Canada Dentsu Media Full time
{"title": "Director of Media Effectiveness", "description": "Lead Media Effectiveness

As the Director of Media Effectiveness, you will spearhead a cross-functional team of data analysts and media effectiveness specialists. Your primary responsibility will be to partner with clients, investment, and audience leads to develop and execute media strategies that drive business outcomes. This role requires a deep understanding of media performance and the ability to lead complex analytics projects.

Key Accountabilities
  • Develop and execute media strategies that drive business outcomes
  • Lead client development efforts for advanced analytics
  • Collaborate with the Dentsu network to bring in automation and support clients in complex analytics projects
  • Manage the analytics business for a portfolio of clients
  • Lead the integration of all analytics disciplines in service of client business outcomes
  • Advise clients on how to apply econometrics and attribution to their media planning and business efforts
  • Partner with audience and insights to drive closed loops on audience performance and analytics
  • Steward the development and ongoing management of our unified data infrastructure
  • Mentor and develop the skill set of analytics teams
  • Explore business opportunities in Creative Analytics and new spaces in advanced analytics
Requirements
  • Post-secondary degree or diploma in Mathematics, Statistics, Business Analysis, Media, or related field
  • Minimum 5 years' experience in a similar role with a focus in media or digital
  • Excellent verbal and written communication skills
  • Understanding of all planning and buying, with a focus on standard media metrics
  • Experience with Data Visualization software and dashboard building
  • Expertise in relational databases and a requisite programming language
  • Extensive experience with statistical modeling techniques
  • Team-oriented with a collaborative spirit
  • Well-developed communication skills
  • Exceptional attention to detail
  • Proven track record of achievement in the management of teams in a data-driven agency environment
  • Strong presentation skills and personal presence
  • Strategic forward thinker with proven leadership skills
", "lang_code": "en-US"}