Analytics Lead for Media Performance

1 month ago

Old Toronto, Ontario, Canada Dentsu International Full time

About Us
At Dentsu International, our goal is to Enhance Business Outcomes. We leverage data to craft personalized and interconnected experiences that yield transformative results for our clients. Our commitment is to ensure that our clients achieve their measurable business objectives consistently across all markets. We focus on driving superior business results through optimization, creation, and analysis across various digital platforms.

Position Overview

We are seeking a talented analytics professional to join our dynamic team in support of a prestigious automotive client. The ideal candidate will be bilingual in English and French, possessing a solid background in analytics with experience in media, whether in agency, corporate, or media vendor settings. Familiarity with digital media concepts, including Search, Social, Video, and Display, is advantageous. A willingness to learn, coupled with clear and confident communication skills, is essential. We value innovative thinking and require a strong technical foundation in relational database management, data visualization, automation, and marketing technologies.

Key Responsibilities
  • Deliver client presentations, comprehensive overviews, and tactical insights that detail media performance results to both internal stakeholders and clients.
  • Develop, maintain, and update relational databases, dashboards, and automated reporting systems.
  • Collaborate closely with data engineering teams to ensure data verification, quality assurance, and completion requirements are fulfilled prior to reporting.
  • Conduct in-depth campaign analyses, learn from tests, and provide insights for special projects.
  • Identify and communicate opportunities for automation and process improvements to leadership.
  • Provide training to both internal and external teams on dashboards and analytical tools.
  • Monitor, analyze, and report on digital media campaigns, offering optimization recommendations by acting as a liaison between media planning, media buying, and other engaged agencies for data, analytics, and insights, including:
    • Campaign analysis focusing on efficiency and effectiveness.
    • Media optimization strategies for Search, Social, Video, and Display.
    • In-depth examinations of various media objectives.
    • Establishing test and learn frameworks and analyzing outcomes.
Qualifications
  • A minimum of 5 years of experience in a relevant role.
  • At least 1 year of experience in leading and mentoring analysts.
  • Strong project management and collaboration skills, with a proven track record of ownership and driving results.
  • Experience in direct client interaction and managing client expectations.
  • Proficient in at least one dashboarding solution (e.g., Power BI, Tableau, Looker).
  • Preferred knowledge of Hive and SQL.
  • Intermediate proficiency in statistical modeling using Python or R.
  • Comprehensive understanding of media planning and buying processes from pre-planning to post-analysis.
Commitment to Diversity

We recognize that diverse ideas, perspectives, and backgrounds foster a more creative and effective work environment, leading to superior business results. We strive to create workplaces that reflect the diversity of our clients and where everyone feels empowered to bring their authentic selves to work. We are dedicated to supporting candidates of all abilities throughout the recruitment process to ensure they have what they need to perform at their best.

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