Marketing Operations Specialist
5 days ago
Project Growth is seeking a highly skilled Marketing Operations Specialist to join our team. As a key member of our marketing department, you will be responsible for streamlining our marketing processes, managing automation flows, and integrating various marketing tools to optimize performance.
Key Responsibilities:- Marketing Automation Management: Manage marketing automation flows in GoHighLevel, ensuring database accuracy and analyzing campaign performance.
- Operational Efficiency: Maintain efficient marketing operational processes and resolve any bottlenecks.
- Automation and Streamlining: Set up new automations and integrations through Zapier to streamline internal operations.
- Performance Analysis: Regularly analyze campaign performance and provide insights to optimize marketing strategies.
- Communication and Collaboration: Work closely with the marketing and sales teams to ensure seamless operations and effective communication.
- LMS Experience: Experience with Learning Management Systems (LMS), specifically, Kartra, is advantageous.
- Efficient Processes: Streamlined and efficient marketing operations processes that enhance team productivity.
- Effective Automations: Successfully implemented automations and integrations that improve workflow and campaign execution.
- Accurate Data: A well-maintained and accurate marketing database that supports effective targeting and personalization.
- Optimized Campaigns: Improved campaign performance through detailed analysis and actionable insights.
- Experience: 3+ years of experience in marketing operations, with a proven track record of success.
- Technical Skills: Proficiency in using APIs, Zapier, Calendly automations, and GoHighLevel for automation and streamlining of internal processes.
- Communication Skills: Excellent verbal and written communication skills in English.
- Analytical Skills: Strong analytical skills to evaluate campaign performance in Facebook/Instagram ads, YouTube Ads, LinkedIn Ads, and identify areas for improvement.
- Longevity: Demonstrated longevity in previous roles is a must, with at least 2+ years at a company. Job hoppers will not be considered.
- Additional Skills: Experience with LMS is advantageous, specifically Kartra.
We are looking for candidates to showcase quantifiable achievements in their resumes/backgrounds. Please do not just list the duties you performed. We want to see measurable changes/value/goals you were able to achieve in the roles you've held in the past. Resumes with duties listed without KPIs achieved will not be considered.
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