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Marketing Automation Specialist

2 months ago


Ottawa, Ontario, Canada TechInsights Full time
About the Role

We are seeking a highly motivated and detail-oriented Marketing Automation Specialist to join our marketing team at TechInsights. This role will focus on the day-to-day maintenance of our Pardot platform and Salesforce, as well as supporting our general marketing initiatives.

Key Responsibilities
  1. Pardot Maintenance
    • Manage the day-to-day operations of Pardot, including creating and updating email campaigns, landing pages, and forms.
    • Monitor and clean the Pardot database to ensure accurate segmentation and tagging of leads.
    • Assist in setting up and maintaining automated engagement programs.
    • Troubleshoot and resolve issues related to email sends, automations, and forms.
    • Analyze performance metrics and provide insights to improve email marketing efforts.
  2. Salesforce Support
    • Execute basic Salesforce tasks such as lead and contact data management, updating records, and supporting CRM clean-up efforts.
    • Assist in ensuring that Salesforce and Pardot are properly integrated, and data is syncing correctly.
    • Collaborate with the sales team to ensure proper lead assignment and follow-up.
    • Support the creation of reports and dashboards in Salesforce to monitor campaign effectiveness.
  3. Marketing Support
    • Help coordinate and execute marketing campaigns across different channels, including email, social media, and events.
    • Assist with content creation, including writing basic copy for marketing materials, emails, and landing pages.
    • Support the marketing team with administrative tasks, project coordination, and other ad hoc activities as needed.
Requirements
  1. Experience: 0-2 years of experience in marketing, with exposure to digital marketing, email marketing, and CRM systems.
  2. Technical Skills:
    • Basic understanding of Pardot or similar marketing automation tools.
    • Familiarity with Salesforce CRM or similar.
    • Proficient in Microsoft Office (Excel, Word, PowerPoint).
    • Basic HTML/CSS knowledge.
  3. Skills:
    • Strong attention to detail and organizational skills.
    • Ability to manage multiple tasks and projects simultaneously.
    • Excellent written and verbal communication skills.
    • Analytical mindset with a desire to learn and grow in a fast-paced environment.
What We Offer
  1. Competitive pay and generous benefits (medical, dental, vision, wellness, RRSP Matching)
  2. Expected salary: $46,500-$51,900CAD
  3. Flexible vacation policy
  4. Annual fitness reimbursement
  5. Strong sense of camaraderie, mutual respect, and shared goals among colleagues
  6. Support for community through charitable alliances
  7. Professional and career development opportunities
  8. Wellness resources and support from management

TechInsights is committed to building an inclusive environment that welcomes diversity and promotes equal opportunities for all employees. We are an equal opportunities employer and welcome applications from qualified candidates.