Senior Director, Asset Management

5 days ago

Ottawa, Ontario, Canada Assent Compliance Full time
Job Description

**About Assent Compliance**

Assent Compliance is a leading provider of supply chain sustainability solutions for top-tier manufacturers. Our mission is to help companies navigate the complexities of sustainability and ensure a more resilient future.

**Job Summary**

We are seeking a seasoned Strategic Marketing Leader to drive our demand generation and ABM strategies. As a key member of our team, you will be responsible for developing and implementing high-impact campaigns across key verticals and partners, leveraging data insights and marketing technologies to drive growth.

**Key Responsibilities**

  • Leverage data insights at scale to optimize channel and ABM program strategies in line with marketing and business objectives; determine priority metrics (and systems and processes to report upon) and advise on the effectiveness and future direction of our lead generation marketing campaigns and spending;
  • Partner closely with Sales, Product, and Content teams to drive new opportunities aligned with expanding markets and establish campaign workflows;
  • Drive marketing automation through leading best practices in system usage, integration, and reporting;
  • Be familiar with corporate security policies and support the information security function to protect both information systems and corporate assets from undue risk.

**Requirements**

  • An education in business or a relevant field is required, and an advanced degree in business is strongly preferred;
  • A minimum of 15 years of well-rounded marketing leadership in positions of increasing responsibility, culminating in at least five to seven years in a senior leadership role;
  • Outstanding leadership skills, a flexible growth mindset, and ability to work in a fast-paced, team environment, with a track record of building and leading scaling teams with world-class execution;
  • A track record of successful implementation of new practices and methodologies that drove project efficiencies and scalable customer value;
  • Significant experience with Marketing Automation, Web Analytics, Salesforce, and Account-Based Marketing - with demonstrable success in leveraging these platforms;
  • Foundational cross-functional processes experience that helps give clarity and empowerment to a growing organization;
  • Strong analytical and quantitative skills - must have the ability to analyze and derive meaning from data which you will then translate into actionable changes;
  • Fluency in demand generation metrics and approaches to test and optimize them;

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