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CRM Coordinator
2 months ago
About Four Seasons:
Four Seasons Hotels and Resorts is a global leader in luxury hospitality, with a commitment to delivering exceptional guest experiences. Our team members around the world are passionate about creating unforgettable moments for our guests, residents, and partners.
About the Role:
We are seeking a highly motivated and organized Coordinator, CRM to join our Global Commercial Organization. This role will assist the Campaign Manager, CRM with campaign management and execution, while supporting subscriptions and email marketing technology projects as needed.
Key Responsibilities:
- Support content calendar creation, management, and campaign execution
- Review and assist writing agency briefs and ensure creative aligns with strategic objectives and deliverables outlined
- Lead creative review and QA process with regional teams, properties, and business stakeholders
- Create new campaigns and triggered communications across the guest journey from strategy to launch
- Develop targeting strategies and dynamic content to increase personalization and relevancy
- Monitor world news to ensure appropriate communications are being deployed
- Work with Digital Test & Learn, Reporting and Development teams to ensure optimization of campaigns and smooth launch process
- Ensure compliance to CASL and GDPR
Requirements:
- University or college degree in Business or Marketing Communications required
- A minimum of 2 years' experience working within a CRM/loyalty role. Previous administrative and project management experience highly desired
- Agency experience considered an asset
- Previous experience in a CRM role
- Experience managing marketing campaign calendars and executing integrated marketing campaigns
- Experience working on projects with cross-functional teams and global stakeholders
- Experience working with developers on Salesforce Marketing Cloud
- A working knowledge of A/B testing, campaign reporting, and presenting data and insights
- Knowledge of email marketing and integrated marketing
What We Offer:
- A dynamic and supportive work environment
- Opportunities for professional growth and development
- A competitive salary and benefits package
How to Apply:
Four Seasons is an equal opportunities employer and welcomes applications from diverse candidates. If you are a motivated and organized individual with a passion for marketing and customer experience, we encourage you to apply for this exciting opportunity.
