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Assistant Manager, OMNI Marketing Strategy

3 months ago

Mississauga, Ontario, Canada Keurig Dr Pepper Full time

Assistant Manager – COLD BEVERAGES AND PASO BRANDS

We are looking for a proactive and results-oriented Assistant Manager of Omni Marketing to become a vital part of our Cold Beverages division. In this position, you will oversee the omni-channel marketing strategy and execution for a varied collection of brands, including Dr Pepper, Crush, Bai, and Mott's Fruitsations, among others.

As a member of our global, rapidly expanding organization, you will face challenges that inspire and motivate you. Our expertise is rooted in the legacy of several successful businesses, and we are recognized as one of the fastest-growing companies in North America. Be part of a meaningful journey. Advance your career with us and immerse yourself in a distinctive culture that values integrity, innovation, and growth.

Your Responsibilities:
  1. Development of Omni-Channel Strategies:
    • Formulate and execute comprehensive omni-channel marketing strategies for designated brands, ensuring alignment with overarching brand goals and business objectives.
    • Synchronize marketing initiatives across digital, retail, social, and traditional platforms to create a unified and impactful brand presence.
  2. Management of Omni-Channel Campaigns:
    • Direct the design and implementation of multi-channel marketing campaigns, ensuring robust return on advertising spend (ROAS).
    • Create and maintain performance metrics to evaluate the success of marketing efforts and assess return on investment (ROI).
    • Guarantee consistency in brand messaging and visual representation across all marketing channels.
    • Effectively manage budgets, timelines, and resources to ensure prompt and successful campaign delivery.
  3. Collaboration with Commercial Teams:
    • Collaborate closely with cross-functional teams to devise integrated commercial strategies that enhance conversion opportunities throughout the consumer journey.
    • Partner with Insights to identify new consumer insights that will reveal additional opportunities.
    • Work alongside sales teams to align marketing initiatives with business goals and operational capabilities.
    • Provide regular updates and strategic recommendations based on program performance.

Keurig Dr Pepper (NASDAQ: KDP) stands as a premier beverage company in North America, boasting a portfolio of over 125 owned, licensed, and partner brands along with powerful distribution capabilities to cater to every beverage need, anytime, anywhere. Our operations are defined by a unique business model and a world-class brand portfolio, supported by a talented and engaged workforce that embodies our core values. We engage with prominent beverage brands and the leading single-serve coffee brewing system in North America at KDP, all while enjoying the process.

Together, we have established a leading beverage enterprise in North America, offering both hot and cold beverages at scale. Regardless of your area of expertise, at KDP, you can contribute to a team that takes pride in its brands, partnerships, innovation, and growth.

We are committed to being an employer of choice, fostering a culture and opportunities that empower our team of approximately 28,000 employees to grow and thrive. We provide comprehensive benefits to support your health and wellness, as well as your personal and financial well-being. Additionally, we offer employee programs designed to enhance your professional growth and development, ensuring you feel valued, inspired, and appreciated in your workplace.

Keurig Dr Pepper is an equal opportunity employer and actively seeks diversity within its workforce. We recruit qualified candidates and promote employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability, or any other status protected by law.