Sales Strategy Manager

2 days ago


Mississauga, Ontario, Canada Mattel Full time
About the Role

We are seeking a dynamic and results-driven Sales Strategy Manager to join our team in a newly created role. The successful candidate will have the unique opportunity to influence the future of our go-to-market strategy and work closely with National Account Managers and the Customer Marketing team to drive retail strategy and omni-activation for Walmart across all our brands.

Key Responsibilities
  • Strategic Account Planning:
    • Develop long-term account plans using shopper and customer data.
    • Implement activation plans and align promotional programs with brand priorities.
    • Coordinate key product meetings and strategic account materials with sales.
  • Promotional Planning:
    • Lead retail promotional strategies and executions in partnership with NAMs.
    • Manage promotional calendars, track marketing investments, and conduct post-mortems.
  • Digital Strategy & Merchandising:
    • Drive and execute digital strategies for our online presence.
    • Oversee Retail Media relationships and negotiate online brand programs.
  • Organizational Alignment:
    • Bridge communication between Sales and Marketing.
    • Collaborate with internal teams to ensure cohesive planning and execution.
Requirements
  • Bachelor's degree in Business or a related field.
  • 8+ years of experience in marketing, sales, trade marketing, e-commerce, or related areas.
  • Proficiency in Excel and PowerPoint.
  • Strong leadership, strategic thinking, and analytical skills.
  • Expertise in customer marketing, e-commerce, and retail media.
  • Excellent communication, presentation, and organizational abilities.
  • Creative, innovative, and growth mindset.
About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world's leading retail and e-commerce companies.

Mattel is recognized as a Great Place to Work and as one of Fast Company's Best Workplaces for Innovators in 2022.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.



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