Media Effectiveness Manager

3 weeks ago

Toronto, Ontario, Canada Mediabistro Full time
Company Overview

Mediabistro is dedicated to enhancing Business Performance. We leverage data to craft personalized and interconnected experiences that yield transformative outcomes for businesses. Our focus is to ensure our clients achieve their measurable business objectives consistently across various markets. We are committed to delivering superior business results through optimization, creation, and analysis across all digital platforms. Our expertise encompasses advising on effective content utilization, optimizing daily media channel performance, and maximizing visibility on eCommerce platforms.

Position Overview

Mediabistro is seeking a skilled analytics professional to join our dynamic team in support of a prestigious automotive client. The ideal candidate will be bilingual in English and French and possess experience in analytics within media environments, whether at an agency, corporate, or media vendor. Familiarity with digital media concepts, including Search, Social, Video, and Display, is advantageous. A willingness to learn and clear, confident communication skills are essential. A robust technical background in relational database construction, data visualization, automation, and marketing technologies is required.
  • Deliver client presentations, comprehensive overviews, and tactical insights that detail media performance results to both internal stakeholders and clients.
  • Develop, maintain, and update relational databases, dashboards, and automated reporting systems.
  • Collaborate closely with data engineering teams to ensure all data verification, quality assurance, and completion criteria are fulfilled prior to reporting.
  • Conduct in-depth campaign analyses, test learnings, and special project insights.
  • Identify and communicate opportunities for automation and process efficiency improvements to leadership.
  • Provide training to both internal and external teams on dashboards and analytical tools.
  • Monitor, analyze, and report on digital media campaigns, offering optimization recommendations by acting as a liaison between media planning, media buying, and other engaged agencies for data, analytics, and insights, including:
  • Campaign performance analysis (Efficiency and Effectiveness).
  • Media optimization recommendations for Search, Social, Video, and Display.
  • In-depth analyses of various media objectives.
  • Establishing Test & Learn frameworks and evaluating test outcomes.
  • Utilizing statistical models (time series, regression, etc.) for attribution analysis.
  • Media Mix Modeling.
Qualifications
  • A minimum of 5 years of experience in a relevant role.
  • At least 1 year of experience in leading and mentoring analysts.
  • Strong project management and collaboration skills, with a proven track record of ownership and driving results.
  • Experience in direct client engagement and managing client expectations.
  • Proficient in at least one dashboarding solution (Power BI, Tableau, Looker, etc.).
  • Preferred knowledge of Hive and SQL.
  • Intermediate understanding of statistical modeling using Python or R.
  • Strong familiarity with the media planning and buying processes from pre-planning to post-analysis.
Additional Information

At Mediabistro, we recognize that diverse ideas, perspectives, and backgrounds contribute to a more robust and creative work environment, leading to improved business outcomes. We strive to create workplaces that reflect the clients we serve, where everyone feels empowered to bring their authentic selves to work. We are committed to supporting candidates of all ability levels throughout the recruitment process to ensure they have what they need to perform at their best.

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