Marketing and Communications Director

1 month ago

BasSaintLaurent, Canada ABB Full time
Job Title: Communications and Marketing Leader

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.

Job Summary:

We are seeking a highly skilled Communications and Marketing Leader to join our team. As a key member of our marketing team, you will be responsible for developing and implementing marketing and communications strategies aligned with business area/division marketing and sales strategy and budget.

Key Responsibilities:
  • Develop and implement marketing and communications strategies aligned with business area/division marketing and sales strategy and budget.
  • Manage action plans to support local division growth ambitions and strategy.
  • Create and manage content for different stages of the buying funnel (awareness, consideration, intent to purchase), including internal articles, customer success stories, case studies, presentations, scripts, podcasts, and market collateral.
  • Partner with the local sales team to execute lead and nurturing campaigns, events, and tradeshows.
  • Collaborate on an effective thought leadership and social media strategy to elevate the position of Distribution Solutions locally.
  • Lead the local external customer communications editorial calendar and content strategy.
  • Understand strategic segments and business opportunities, define strategy/business plans, and coordinate with relevant teams.
  • Define quality metrics for marketing initiatives, review and evaluate results, and ensure compliance with ABB's core values and standards.
  • Collaborate with stakeholders for competitor analyses, coach and develop the marketing team, and drive knowledge sharing and cross-collaboration.
Requirements:
  • Bachelor's Degree in Marketing, Advertising, PR, Communications, or a related field.
  • Minimum of 10+ years' experience in communications and marketing positions.
  • Strong writing and editing skills with experience in lead and nurturing campaigns.
  • Proficiency in marketing automation tools.
  • Highly collaborative leader capable of leading in a matrixed organization.
  • Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel).
  • Excellent analytical, time-management, and project management skills.
  • Experience working in a multinational organization.
Benefits:
  • Retirement plan
  • Accident insurance
  • Healthcare plan
  • Wellbeing program
About Us:

ABB's Distribution Solutions Division provides utility, industrial and commercial customers with safe, smart and sustainable technologies for the distribution of electricity. With ABB AbilityTM enabled digital solutions at its core, our extensive portfolio includes distribution automation products, switching, limiting, measuring and sensing devices, switchgear, modular substation packages, and related services.

For the ninth consecutive year, ABB Canada has been recognized as one of Canada's Best Employers by Forbes magazine. Consistently ranked as one of Canada's Top 100 Employers, Montreal's Best Employers, Canada's Best Employers for Young People, Canada's Greenest Employers and a long-time recipient of the Women in Governance Parity Certification, ABB's culture and commitment is to provide a caring workplace where everyone collaborates, feels valued, respected, included and supported. Also committed to ensuring that all policies and practices respect the Employment Equity Program, we aim for our workforce to be truly representative of the four designated groups; women, aboriginal people, members of visible minorities, and/or persons with disabilities. ABB will provide reasonable accommodation to the applicant with disabilities and encourage applicants to self-identify in the application process.

ABB's Military Reservist Policy offers Canada's Reserve Force members the flexibility to undergo military training and activities while maintaining job security, seniority, pay, benefits, and privileges as ABB employees, including up to 15 paid working days per year for training, as well as extended leave for operations both in Canada and abroad, ensuring seamless career integration with our nation's defense forces.

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