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Director of Sales and Marketing

4 weeks ago

Saint Andrews, Canada The Algonquin Resort Full time

The Opportunity:

Director of Sales and Marketing

The Algonquin Resort, Marriott Autograph Collection, is seeking a strategic and dynamic Director of Sales and Marketing to lead the charge with repositioning, sales, and marketing initiatives.

The Role:

The Director of Sales and Marketing will be responsible for developing and executing comprehensive sales and marketing strategies that align with the resort's vision and goals.

Key Responsibilities:

  • Develop and implement innovative sales and marketing plans to drive occupancy and revenue across all resort offerings.
  • Ensure consistent brand messaging across all channels, aligning with the Marriott Autograph Collection standards and the unique character of the Algonquin Resort.
  • Conduct in-depth market research to identify trends, competitive positioning, and customer preferences, using insights to inform strategic decisions.
  • Oversee digital marketing initiatives, including social media, email campaigns, and website content, to enhance online presence and engagement.
  • Foster relationships with relevant businesses, tourism organizations, and influencers to expand outreach and drive referrals.
  • Lead and mentor the sales and marketing team, fostering a culture of collaboration, creativity, and accountability.
  • Analyze sales and marketing performance metrics, adjusting strategies to optimize results and achieve revenue targets.

Competencies We Are Seeking:

· Bachelor's degree in Hotel Administration or Business preferred.

· Minimum 5 years of sales experience.

· Marriott Brand Experience an asset.

· Excellent verbal and written communication skills, computer literacy.

· Ability to inspire, lead, and develop a team by example.

· Act as owner of the hotel and communicate a clear sense of strategy and purpose.

· Well organized, detail oriented with excellent follow-up.

· Ability to convert vision into specific and tangible actions to benefit the hotel.

· Ability to diplomatically deal with difficult situations and people, while exhibiting a consistent level of professionalism.

· Ability to adapt rapidly to evolving market dynamics and needs.

· You're thoughtful, with strong selling skills, and you emulate the Marriott Autograph Culture.