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Marketing Lead
2 months ago
We are seeking an experienced Marketing Lead to join our team at Kent Building Supplies Inc. as a Loyalty Marketing Lead. As a key member of our marketing team, you will be responsible for developing and implementing loyalty marketing programs and campaigns to drive customer acquisition, development, and retention.
Key Responsibilities- Develop and Implement Loyalty Marketing Strategies
Design and execute loyalty marketing programs and campaigns to strengthen the KENT PRO brand and cultivate customer loyalty.
Lead Customer Loyalty ProgramsDevelop and implement strategies to drive customer acquisition, development, and retention through loyalty programs and campaigns.
Manage Communications StrategiesDesign and manage communications strategies to attract, develop, and retain customers, including email, signage, and other marketing materials.
Drive Sales through Loyalty OfferingsDevelop and implement sales strategies to drive revenue growth through loyalty programs and campaigns.
Manage Vendor RelationshipsEstablish and maintain relationships with vendors, sales partners, and other members of the larger team to coordinate the effective delivery of loyalty programs and promotional campaigns.
Manage Departmental BudgetManage the departmental budget for marketing materials, events, and other expenses.
Event and Sponsorship ManagementPlan and execute events and sponsorships to promote the KENT PRO brand and drive customer engagement.
Provide Support to the TeamProvide support to the team on day-to-day administration and operations of the Loyalty Marketing team.
Requirements- 5-6 Years of Experience in Marketing
Must have 5-6 years of experience in a marketing role, with a proven track record of managing customer loyalty and rewards programs.
Highly Motivated and Well-ArticulatedMust be highly motivated, well-articulated, and able to work independently and as a team.
Proven Track Record of Managing Customer LoyaltyMust have a proven track record of managing customer loyalty and rewards programs, including strategy development, operations, and business planning.
Ability to Work with Various StakeholdersMust be able to work with various internal and external stakeholders on a diverse range of tasks to deliver meaningful results on time and within budget.
Ability to Convert Analytics Data into Customer InsightsMust be able to convert raw analytics data into customer insights and strategic recommendations.
Experience in Cross-Channel Marketing CampaignsMust have experience in cross-channel marketing campaigns, including website, online, email marketing, and social media.
Experience in Project Management and IntegrationsMust have experience in project management and integrations, including managing reporting software and systems.
Excellent Communication and Organizational SkillsMust have excellent communication, organizational, presentation, and writing skills.
Experience with Power BI and D365Must have experience working with Power BI and D365.
Conversant in MS OfficeMust be conversant in MS Office, including PowerPoint, Word, Excel, etc.
About Kent Building Supplies Inc.Kent Building Supplies Inc. is the largest retail building supply chain in Atlantic Canada. Our mission is to be the best source of home improvement products through superior service, quality products, and everyday great prices. We protect our customers and staff by hiring and training associates committed to our safety values.
We employ over 3700 people and work hard to increase our market share through strategic investment in training and technology. In addition to our retail stores, we operate truss manufacturing facilities and a wholesale drywall company. We are a member of the Independent Lumber Dealers Co-operative, which ensures our great product selection and pricing.
Kent Building Supplies Inc. is an inclusive and diverse work environment. We are committed to the principle of equal opportunity in our employment practices and to providing an environment free from discrimination and harassment for all employees, candidates, and customers.
