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Product Marketing Director
1 month ago
The Director of Product Marketing and Brand will lead the development and execution of product marketing strategies to drive pipeline generation, product awareness, adoption, and revenue growth. This role will oversee the building of the product marketing team, ensuring alignment with business goals and objectives.
Key Responsibilities:
Align with executives in defining organizational goals and strategic plans.
Develop and implement strategies for effectively positioning and differentiating products in the market and align product messaging with the overall branding and business objectives.
Oversee and direct all aspects of product launches, from planning to execution, ensuring alignment with business goals.
Develop and refine go-to-market strategies, product messaging, and positioning to effectively communicate value propositions.
Oversee the performance of market research on new products, establish timelines for development, influence pricing and packaging, guide sales teams, and develop messaging and market positioning.
Articulate the benefits of product features and translate them into customer-facing messaging.
Guide the market research to understand industry trends, competitive landscape, and customer needs.
Collaborate with the product manager or product owner to follow the product roadmap.
Align with the sales team to ensure the team has the knowledge and tools needed for success, including developing customer-facing presentations, updating the website, and outlining marketing programs for demand generation.
Gather and showcase success stories and client testimonials to support marketing and sales efforts.
Develop detailed user and buyer personas to inform marketing strategies and product positioning.
Collaborate with product, sales, and other departments to define goals, campaigns, and metrics for product launches.
Oversee and manage content marketing to produce high-quality content that supports product marketing initiatives and create compelling materials that highlight product features, benefits, and sales collateral.
Train internal teams on articulating product benefits and creating supporting documents to enhance sales and customer interactions.
Requirements:
Bachelor's degree (preferably in business or marketing)
5+ years of experience directing a product marketing team at a SaaS company or similar.
Ability to work both independently and leading a team to achieve individual, team, department, and corporate goals.
Must have expertise in Salesforce products and/or other SaaS and B2B technology platforms.
Must be creative thinker who can generate innovative marketing ideas, work collaboratively, and lead a cross-functional team of stakeholders to drive execution amidst multiple priorities and goals.
Proven track record of developing and executing successful marketing strategies that drive product growth and revenue.
Must have exceptional organizational skills to effectively prioritize and manage multiple projects with tight deadlines.
Hands-on experience building a range of marketing assets, including compelling sales plays and enablement materials, succinct slide pitch-decks, demo videos, and event/webinar content.
Strong analytical skills, with the ability to interpret data and make data-driven decisions.
Proven ability to set and deliver against measurable marketing metrics.
Excellent communication skills, both written and verbal.
Ability to confidently pick up and lead new projects even in the face of ambiguity.
Experience in the automotive industry would be considered an asset.
A post-graduate degree (MBA) is an asset.
