Executive Director, Media Strategy and Partnerships

7 days ago

Toronto, Ontario, Canada Havas Media Network Full time
About the Role

We are seeking a highly skilled and experienced Senior Vice President, Media Investments and Partnerships to join our team at Havas Media Network. As a key member of our Investment and Partnerships Team, you will be responsible for delivering innovative and effective media investment strategies and plans for our clients.

Key Responsibilities
  • Media Buying and Execution
    • Develop and execute consumer-centric, fully integrated media plans that meet client objectives in partnership with our Strategy, Media Experience (MX) Development, and Digital Performance teams.
    • Create and own investment negotiation strategies and ensure team negotiations are compliant.
    • Build content capabilities within the agency that are seamlessly integrated into our MX process.
    • Provide thought leadership in alternative buying models, the future of content marketing, and integrated projects.
    • Ensure junior team members execute campaigns with excellence from launch to post-buy.
    • Lead dynamic benchmarking for vendor and tactic-specific performance and rates for optimized planning and negotiation.
    • Lead investment and activation across appropriate media channels as needed, including direct account and client service responsibilities.
    • Develop go-to-market strategies, recommendations, and points of view.
    • Oversee investment plan development and implementation, incorporating necessary and appropriate rationale and research for client buy-in.
    • Negotiate and implement added value inventory, research partnerships, and custom sponsorship elements.
    • Oversee and take accountability for budgets and savings.
  • Media Vendor Partnerships and Industry Education
    • Maintain and grow key marketplace relationships, including senior-level media owner and tech platform contacts.
    • Negotiate and develop strategic client and agency-level partnerships to unlock added value.
    • Oversee creation of agency and client-centric points of view when necessary.
    • Drive and share updates on key industry trends across the team and agency with clear implications for clients.
    • Partner with teams to create case studies and share best practice execution.
    • Own partnership development and issue resolution between both parties.
    • Provide counsel on marketplace trends and investment expertise for clients and client teams.
    • Maintain, develop, and grow relationships with appropriate client-level contacts.
  • Managerial and Agency Support
    • Act as an engaged leader supporting and driving growth for the agency and team.
    • Lead by example while developing, motivating, and coaching the full Investment & Partnerships team.
    • Convey the vision and values of the agency to assigned staff.
    • Foster an environment of learning for junior staff.
    • Participate in the recruitment and growth of junior staff and ensure all direct reports master the skills and organizational savvy required for advancement.
    • Create an environment of trust and accountability by providing clear tasks and objectives when delegating tasks to the team.
    • Manage team workload and help drive prioritization when necessary.
    • Ensure the team delivers on time and accurate work product.
    • Participate in new business efforts and advise on potential new business opportunities.
    • Own client relationships as they relate to media investment and take ultimate accountability for the team's day-to-day responsibilities.
    • Manage and lead global investments reporting requirements and cross-team relationships for North America and globally.

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