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Marketing Director
2 months ago
We are seeking a highly skilled Marketing Director to lead our marketing efforts and drive business growth for WOW 1 Day Painting. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies to enhance brand visibility and drive growth across our franchise network.
Key Responsibilities- Marketing Strategy: Develop and implement marketing strategies based on market research, competitive analysis, and brand goals to drive business outcomes.
- Database Marketing: Utilize data-driven approaches to execute and optimize marketing programs, measuring success and delivering on short and long-term goals.
- Digital Marketing: Develop and lead integrated media strategies, planning, and execution, driving traffic, engagement, and conversions.
- Lead Generation: Drive lead acquisition through various channels, analyzing metrics and optimizing campaigns to improve performance and ROI.
- Customer Journey: Evolve and optimize the customer experience to increase lead generation, conversion rates, and customer acquisition.
- Cross-Functional Leadership: Develop and manage strong relationships with franchise owners, ensuring cohesive and integrated marketing efforts across the organization.
- Vendor Selection and Management: Monitor vendor performance, ensuring compliance with regulations and best practices.
- Team Leadership: Lead, mentor, and develop a high-performing marketing team, fostering a collaborative and results-driven environment.
- 7-10 years of marketing experience, with a minimum of 5 years in leadership roles leading multiple marketing functions across multiple locations.
- Franchise experience is an asset.
- Proven history of driving multi-location growth.
- Bachelor's degree in Marketing, Business, Information Technology, or a related field; advanced degree preferred.
- Strong analytical and problem-solving skills, with attention to detail.
- Ability to effectively communicate marketing concepts, strategy, and plans to stakeholders.
- Understanding of compliance regulations such as CASL and CAN-SPAM.
- Salary range: $110-137k.
- Total Compensation Package includes Extended Health and dental, professional development programs, and health and wellness initiatives.
