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Senior Paid Acquisition Strategist

3 months ago

Canada Flywheel Full time

Are you passionate about customer acquisition and digital marketing?

We are seeking a skilled Paid Acquisition Strategist to enhance our dynamic team at Flywheel. The ideal candidate recognizes that effective online advertising hinges on performance, which is driven by a blend of strategy, creativity, and technical expertise.

At Flywheel, we collaborate with leading high-growth digital consumer brands, including lululemon, Good Inside, Willful, and DUER. In this role, you will engage directly with these clients, overseeing the strategy and implementation of their paid acquisition initiatives. You will report to the Director of Paid Growth and lead a small team that is expected to expand.

Our approach to 'paid acquisition' is comprehensive. You will not only navigate advertising platforms but also manage visual content, offer conversion rate optimization (CRO) insights, and strategically assess your clients' customer acquisition cost (CAC) in relation to their lifetime value (LTV).

This position is full-time and remote-first, ideally suited for someone with experience managing substantial monthly budgets.

Key Responsibilities:

The ideal candidate will possess 4-8 years of experience or equivalent expertise in the following areas:

  • Google Ads (Search, Display, Video, Performance Max)
  • Meta Ads (Facebook, Instagram)
  • Best Practices for Campaign Optimization
  • CRO Analysis
  • Copywriting Skills
  • Google Analytics Proficiency
  • Client Communication
Qualifications:

What makes a candidate exceptional for this position:

  • Self-management skills – you are driven, detail-oriented, and adept at time management.
  • Excellent communication abilities, facilitating effective coordination with leadership, team members, clients, and contractors.
  • Project management skills, thriving in environments with clear timelines and responsibilities.
  • Entrepreneurial spirit – you have experience with personal projects or businesses.
  • Strong grasp of creative analysis and fundamentals.
  • Experience collaborating with creatives and managing content calendars (e.g., photographers, videographers).
  • Familiarity with other advertising networks (TikTok, LinkedIn, content affiliates, Snap, etc.).

Compensation: The salary range for this role is between $85,000 and $105,000 CAD.

About Flywheel:

We are a boutique Canadian growth marketing agency with a distinctive approach to digital marketing. Our technical expertise enables us to deliver consistent growth outcomes, transforming data into actionable insights while acting as an extension of our clients' in-house teams.

Our success is evident: we have doubled our revenue annually since our inception in 2018, partnered with top Canadian brands, and received prestigious industry accolades, including Search Engine Land's Boutique SEO Agency of the Year.

At the core of our philosophy is the belief in fostering freedom, growth, connection, and craftsmanship. We empower our team through flexible work arrangements, personalized career development, and collective learning opportunities. Additionally, we offer a comprehensive benefits package, including dental coverage, discretionary health spending, a generous leave policy, and biannual team retreats. We value diverse perspectives and are committed to an inclusive workplace culture.