Digital Content Specialist

4 weeks ago

Ottawa, Ontario, Canada ProSlide Technology Inc. Full time

We are looking for a talented Content Marketer to contribute to the success of ProSlide Technology Inc.

This role requires a creative and bilingual individual who can produce captivating and high-quality content aimed at engaging and converting diverse audiences globally. If you possess a flair for innovative thinking, exceptional writing skills, and a solid grasp of digital marketing trends, this opportunity may be for you.

Your Responsibilities
  • Content Development: Create original and compelling content across various platforms, including websites, blogs, social media, email campaigns, advertisements, magazines, and events.
  • Strategic Planning: Collaborate with the marketing team to devise content strategies that align with organizational goals and resonate with target audiences.
  • SEO Best Practices: Ensure all content is optimized for search engines, adhering to SEO best practices to enhance organic visibility.
  • Creative Brainstorming: Generate and propose innovative content ideas and formats that engage our audience and set ProSlide apart in the industry.
  • Editorial Management: Oversee content calendars and ensure timely production of content, coordinating with various teams as necessary.
  • Performance Tracking: Utilize analytics tools to monitor content performance and refine strategies to boost engagement and conversion rates.
  • Visual Content Collaboration: Partner with designers and multimedia experts to produce visually appealing content, including images and videos.
  • Brand Consistency: Uphold the brand's voice, style, and tone across all produced content to ensure a cohesive and authentic representation.
  • Cross-Functional Collaboration: Work alongside product designers, sales enablement, operations, and other teams to communicate the latest product information effectively.
Qualifications
  • Minimum of 5 years of proven experience in content marketing, copywriting, or a related role within a marketing context.
  • Exceptional writing and editing abilities, with a strong focus on grammar.
  • Bilingual proficiency in English and French.
  • Meticulous attention to detail and strong proofreading skills.
  • Solid understanding of SEO principles and experience in SEO optimization.
  • Strong research capabilities with the ability to simplify complex information into clear content.
  • Familiarity with content management systems and digital publishing.
  • Innovative thinker with the capacity to generate creative ideas and concepts.
  • Ability to work independently and collaboratively, with excellent time management skills.
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred.

ProSlide Technology is dedicated to fostering an inclusive and accessible workplace for all individuals, including those with disabilities. We strive to create a culture where every employee feels valued, respected, and supported. If you require accommodations during the application process, please reach out to us for assistance.

Job Level

Mid-Senior level

Employment Type

Full-time

Function

Marketing and Sales

Industry

Recreational Facilities

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