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Digital Marketing Specialist

2 months ago

Ottawa, Ontario, Canada Intouch Insight Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Intouch Insight. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives engagement, conversions, and revenue growth.

Key Responsibilities
  • Content Creation: Develop and implement a content marketing strategy that showcases our expertise and thought leadership in the industry.
  • SEO Optimization: Conduct thorough keyword research and optimize our website and content to improve search engine rankings and drive organic traffic.
  • Analytics and Reporting: Analyze website traffic, user behavior, and conversion rates to inform data-driven marketing decisions and optimize our digital marketing strategies.
  • Collaboration and Communication: Work closely with cross-functional teams to ensure alignment and effective communication of marketing strategies and initiatives.
  • Staying Up-to-Date: Stay current with the latest trends, best practices, and industry developments in digital marketing, including social media, paid advertising, and content marketing.
Requirements
  • Strong Analytical Skills: Ability to collect, analyze, and interpret complex data to inform marketing decisions.
  • Excellent Writing Skills: Strong writing and communication skills, with a keen eye for detail and creativity.
  • Technical Skills: Proficiency in digital marketing tools and platforms, including Google Analytics, Google Search Console, and other SEO tools.
  • Experience: ~5 years of experience in digital marketing, with a strong understanding of SEO, content marketing, and analytics.
  • Education: A degree or diploma in marketing or a related field.
What We Offer
  • Competitive Salary and Benefits: A comprehensive compensation package that includes a competitive salary, benefits, and opportunities for professional growth and development.
  • Collaborative Team Environment: A supportive and collaborative team environment that fosters innovation, creativity, and continuous learning.
  • Access to Cutting-Edge Tools and Technologies: Access to the latest digital marketing tools and technologies to stay ahead of the curve and drive business results.