Marketing Content Strategist

9 hours ago

Barrie, Ontario, Canada Albarrie Canada Limited Full time
Marketing Content & Brand Strategy Lead

Albarrie Canada Limited is a leading Canadian company specializing in designing and manufacturing innovative nonwoven technical fabrics that solve industrial and environmental issues. Our commitment to sustainability and cutting-edge technology has made us a trusted partner in the industrial sector.

Key Responsibilities:
  • Develop high-quality content, including technical blogs, whitepapers, case studies, and social media posts, tailored for our industry.
  • Translate complex product offerings into engaging and digestible content that resonates with target audiences.
  • Refine and enhance brand guidelines, ensuring consistent visual and messaging alignment across all channels.
  • Assist in the creation and refinement of customer personas, ensuring content speaks directly to industry professionals' needs.
  • Lead and execute integrated marketing campaigns, from digital ads to email marketing, ensuring alignment with business goals.
  • Track, measure, and optimize marketing efforts, using data to adjust strategies for optimal performance.
  • Collaborate closely with junior marketing staff, providing mentorship, support, and leadership in content creation and project execution.
  • Act as a resource for both junior and cross-functional teams, driving best practices in brand consistency and market communication.
  • Represent the company at tradeshows, conferences, and industry events to promote products, engage with clients, and enhance brand visibility.
  • Stay updated on industry trends and competitors by attending relevant events and providing insights for strategic planning.
Requirements:
  • Bachelor's degree in Marketing, Communications, or related fields.
  • Experience in B2B marketing and technical content creation, especially in manufacturing, mining, construction, engineering or equivalent is strongly preferred.
  • Expertise in both content development and visual brand strategy.
  • Proficiency in marketing and design tools (e.g., Adobe Creative Suite, Google Analytics).
  • Strong project management and organizational skills.
What We Offer:
  • Comprehensive Retirement Program: Secure your future with our retirement savings plan with matching contributions.
  • Enjoy paid time off, referral and recognition programs, and opportunities to engage in community initiatives and social events throughout the year.
  • Diversity and Inclusion: We are committed to creating an inclusive work environment where all employees are valued, included, and empowered to excel.

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