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Social Media and Marketing Coordinator
3 months ago
Company Overview
BFC Tax Accountants Inc. is a professional accounting and tax consulting firm in Canada, committed to assisting small enterprises in establishing dependable financial accounting systems for seamless bookkeeping, year-end accounting, and tax planning. We offer cloud-based accounting solutions and tax planning strategies customized to meet each client's unique requirements for personal and business financial success. Our remote services guarantee accessibility and support for clients regardless of their location.
Position Overview
This remote contract position is for a Marketing and Social Media Coordinator at BFC Tax Accountants. The selected candidate will oversee social media and digital marketing initiatives, communication strategies, content creation, social media optimization (SMO), and the development of engaging written material. This role entails crafting and executing effective marketing strategies aimed at fostering business growth.
Key Responsibilities
- Developing captivating and brand-aligned social media content across various platforms.
- Producing and editing short video content for platforms such as Reels and TikTok.
- Establishing a structured and consistent social and email engagement program.
- Composing copy for email and LinkedIn marketing campaigns.
- Conducting follow-up communications via email and LinkedIn with potential sales leads.
- Managing leads within the company's customer relationship management (CRM) system.
- Creating a content calendar and scheduling posts across social media channels.
- Overseeing the management of the company's Facebook, Instagram, LinkedIn, and other social media accounts.
- Engaging with the community by responding to follower messages, interactions, and likes.
- Proactively reaching out to influencers or related businesses through posts or direct messages to enhance social engagement.
- Offering insights on social media strategies and providing regular reports on activity and engagement growth.
- Generating innovative and creative strategies to expand social and online audiences.
- Monitoring and reporting on the outcomes of social media, email, and LinkedIn campaigns.
Qualifications
- Submission of a portfolio showcasing previous social media and online marketing content is required.
- Exceptional written and verbal communication abilities.
- A minimum of two years of experience in content creation for social media and online marketing platforms.
- Proficiency in Microsoft 365, Windows, Google tools, and other relevant software applications.
- 3-5 years of experience in managing and enhancing professional social media and online marketing accounts.
- Skills in Social Media Marketing and Social Media Optimization (SMO).
- Strong analytical and problem-solving capabilities.
- Ability to work independently as well as collaboratively in a remote setting.
- Familiarity with the financial services or accounting sector is advantageous but not mandatory.
- A bachelor's degree in marketing, communications, business, or a design/creative discipline.
