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Social Media and Marketing Coordinator
3 months ago
Company Overview
BFC Tax Accountants Inc. is a professional firm in Canada specializing in accounting and tax consulting services. Our mission is to assist small enterprises in establishing efficient financial accounting systems, ensuring seamless bookkeeping, year-end accounting, and strategic tax planning. We offer tailored cloud-based accounting solutions designed to meet the unique needs of our clients, facilitating personal and business financial success. Our remote services provide flexibility and support to clients regardless of their location.
Position Overview
This remote contract position is for a Social Media and Marketing Coordinator at BFC Tax Accountants. The successful candidate will oversee social media initiatives and online marketing efforts, develop communication strategies, create compelling content, and optimize social media presence. This role will focus on crafting and executing impactful marketing strategies aimed at fostering business expansion.
Key Responsibilities
- Developing captivating and brand-aligned social media content across various platforms.
- Producing and editing short-form videos for platforms such as Reels and TikTok.
- Establishing a structured and consistent program for social and email engagement.
- Composing copy for email campaigns and LinkedIn outreach.
- Conducting follow-ups with sales leads via email and LinkedIn.
- Managing leads within the company's customer relationship management system.
- Creating a content calendar and scheduling posts across social media channels.
- Overseeing the management of the company's Facebook, Instagram, LinkedIn, and other social media accounts.
- Engaging with the community by responding to messages, interactions, and likes.
- Proactively reaching out to influencers or related businesses to enhance social engagement.
- Providing insights on social media strategies and regularly reporting on engagement metrics.
- Generating innovative and creative strategies to expand social and online audiences.
- Monitoring and analyzing the results of social media, email, and LinkedIn campaigns.
Qualifications
- Submission of a portfolio showcasing previous social media and online marketing work.
- Exceptional written and verbal communication abilities.
- A minimum of two years of experience in content creation for social media and online marketing.
- Proficiency in Microsoft 365, Windows, Google tools, and other relevant software applications.
- 3-5 years of experience in managing and enhancing professional social media and online marketing accounts.
- Expertise in Social Media Marketing and Social Media Optimization (SMO).
- Strong analytical and problem-solving capabilities.
- Ability to work both independently and collaboratively in a remote setting.
- Familiarity with the financial services or accounting sector is advantageous but not mandatory.
- A Bachelor's degree in Marketing, Communications, Business, or a related creative field.
