Social Media and Marketing Coordinator

4 weeks ago

Barrie, Ontario, Canada BFC Tax Accountants Inc. Full time

Company Overview

BFC Tax Accountants Inc. is a professional firm specializing in accounting and tax consulting services in Canada. Our mission is to assist small enterprises in establishing dependable financial accounting systems that facilitate seamless bookkeeping, year-end accounting, and strategic tax planning. We offer tailored cloud-based accounting solutions and tax planning strategies designed to meet the unique needs of our clients, ensuring their financial success in both personal and business realms. Our remote services guarantee accessibility and support for clients regardless of their location.

Position Overview

This is a remote contract opportunity for a Digital Marketing and Social Engagement Specialist at BFC Tax Accountants. The selected candidate will oversee social media and online marketing initiatives, develop communication strategies, create content, optimize social media presence, and craft compelling narratives. This role entails formulating and executing impactful marketing strategies aimed at fostering business expansion.

Key Responsibilities

  • Developing captivating and brand-aligned social media content across various platforms.
  • Producing and editing short-form videos for platforms such as Reels and TikTok.
  • Establishing a structured and consistent social media and email engagement program.
  • Composing copy for email marketing and LinkedIn outreach campaigns.
  • Conducting follow-up communications with sales leads via email and LinkedIn.
  • Managing leads within the company’s customer relationship management system.
  • Creating a content calendar and scheduling posts across social media channels.
  • Overseeing the management of the company’s Facebook, Instagram, LinkedIn, and other social media accounts.
  • Engaging with the community by responding to follower messages, interactions, and likes.
  • Proactively reaching out to influencers or related businesses to enhance social engagement.
  • Providing insights on social media strategies and regularly reporting on engagement metrics.
  • Brainstorming innovative growth strategies to expand social and online audiences.
  • Monitoring and analyzing the results of social media, email, and LinkedIn campaigns.

Qualifications

  • Submission of a portfolio showcasing previous social media and online marketing content is required.
  • Exceptional written and verbal communication skills.
  • A minimum of two years of experience in creating content for social media and online marketing platforms.
  • Proficiency in Microsoft 365, Windows, Google tools, and other relevant software applications.
  • 3-5 years of experience in managing and enhancing professional social media and online marketing accounts.
  • Expertise in Social Media Marketing and Social Media Optimization (SMO).
  • Strong analytical and problem-solving abilities.
  • Capability to work independently as well as collaboratively in a remote setting.
  • Familiarity with the financial services or accounting sector is advantageous but not mandatory.
  • A Bachelor’s degree in Marketing, Communications, Business, or a design/creative discipline is preferred.

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