Lead Research Strategist

4 weeks ago

Toronto, Ontario, Canada GroupM Full time

Position Overview

As a Lead Research Strategist at GroupM, you will be instrumental in influencing media strategies through comprehensive audience analysis and media consumption insights.

Role Summary:

The Lead Research Strategist will be responsible for shaping media initiatives by conducting in-depth audience research and evaluating media usage patterns. Your contributions will be vital in launching successful campaigns by analyzing historical performance and assessing new media opportunities across both traditional and digital platforms.

Key Responsibilities:

  • Support media strategy development through detailed analysis and audience insights.
  • Design and maintain data workflows, creating user-friendly dashboards and reports.
  • Deliver performance insights to enhance in-market strategies and optimize campaign effectiveness.
  • Review existing reporting processes and identify opportunities for improvement.
  • Gather requirements to produce regular and ad-hoc reports and insights.
  • Manage projects related to cross-media brand studies and performance measurement.
  • Formulate measurement strategy recommendations and perspectives on new media offerings.
  • Collect media delivery and performance data from various sources.
  • Assist in developing a comprehensive measurement and learning framework, including performance benchmarks and goals.
  • Analyze and synthesize information from diverse data sources.
  • Generate actionable insights for regular performance reports aligned with client objectives.
  • Oversee the creation of tagging strategies and matrices.
  • Collaborate with Ad Operations to develop and distribute tracking technologies.
  • Present analyzed data and research findings confidently to internal teams and clients.

Qualifications:

  • Bachelor's degree or equivalent in a business or quantitative field.
  • A minimum of one year of experience in data management or marketing analytics.
  • Proficiency in Microsoft Excel/Google Sheets and PowerPoint/Google Slides.
  • Ability to work independently and collaboratively within a cross-functional team.
  • Experience with data from various media channels, including digital and traditional.
  • Skilled in conducting business analysis to gather requirements from non-technical stakeholders.
  • Ability to communicate technical concepts to non-technical audiences effectively.
  • Familiarity with media analytics, syndicated data sources, and media buying platforms is advantageous.

Desired Attributes:

  • Understanding of the media landscape and its influence on communication strategies.
  • Enthusiasm for working in a dynamic, client-oriented agency environment.
  • Proactive approach to problem-solving.
  • Highly organized with meticulous attention to detail.
  • Ability to manage multiple projects simultaneously.
  • Passion for the entertainment industry and a keen interest in film.

About GroupM:

GroupM is dedicated to fostering a culture of diversity, inclusivity, and equal opportunity. We believe that a diverse team enhances our creativity and effectiveness in delivering exceptional work for our global clients. Our commitment to collaboration and innovation drives our success in the ever-evolving media landscape.

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