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Lead Research Strategist

3 months ago

Toronto, Ontario, Canada GroupM Full time

Job Title: Lead Research Strategist – GroupM

GroupM is a leader in the media investment management sector, known for its innovative strategies and diverse portfolio of clients. Join us in shaping the future of media planning and analytics.

OVERVIEW:

The Lead Research Strategist will be instrumental in defining GroupM's media strategies by conducting in-depth audience analysis and evaluating media consumption trends. This role will also enhance campaign effectiveness by analyzing historical performance and assessing new media opportunities across both traditional and digital platforms.

The ideal candidate will foster a collaborative environment with analytics and media teams, significantly contributing to our clients' success.

This position demands a blend of strategic insight and practical execution, supported by a strong analytical mindset, problem-solving capabilities, and a comprehensive understanding of both digital and traditional media landscapes.

Responsibilities:

  1. Conduct audience research to support media strategy development.
  2. Create and maintain data workflows, organizing information into user-friendly dashboards and reports.
  3. Provide performance insights to optimize in-market tactics and overall campaign effectiveness.
  4. Review existing reporting processes and identify opportunities for enhancement.
  5. Gather requirements to produce regular and ad-hoc reports and insights.
  6. Manage projects related to cross-media brand studies and performance measurement.
  7. Develop recommendations for measurement strategies and evaluations of new media offerings.
  8. Collect media delivery and performance data from various sources.
  9. Assist in creating a measurement and learning framework, establishing benchmarks and performance goals.
  10. Analyze data from multiple sources to derive actionable insights.
  11. Generate meaningful insights for regular performance reports aligned with client objectives.
  12. Oversee the development of tagging strategies and tracking matrices.
  13. Collaborate with Ad Operations on the creation and distribution of tracking technologies.
  14. Present analyzed data and research findings confidently to internal teams and clients.

Qualifications:

  1. Bachelor's degree or equivalent education in a business or quantitative field.
  2. At least one year of experience in data management or marketing analytics.
  3. Proficiency in Microsoft Excel/Google Sheets and PowerPoint/Google Slides.
  4. Ability to work independently and collaboratively within a cross-functional team.
  5. Experience with data from various media channels, including digital and traditional platforms.
  6. Skills in conducting business analysis to gather requirements from stakeholders.
  7. Ability to communicate technical concepts to non-technical audiences effectively.
  8. Familiarity with media analytics, syndicated data sources, and ad serving platforms is advantageous.

Desired Attributes:

  1. Understanding of the media landscape and its influence on communication strategies.
  2. Enthusiasm for working in a dynamic, client-focused environment.
  3. Initiative in problem-solving and seeking innovative solutions.
  4. Highly organized with meticulous attention to detail.
  5. Capability to manage multiple projects simultaneously.
  6. Ability to work both independently and as part of a team.
  7. Passion for the entertainment industry and a keen interest in film.