Product Marketing Manager, Hematology and Oncology

4 weeks ago

Canada Page Mechanical Group, Inc. Full time

Page Mechanical Group, Inc. is a prominent specialty pharmaceutical organization with a robust North American commercial foundation and an expanding portfolio of innovative solutions for rare diseases. Our current emphasis is on the therapeutic domains of hematology, oncology, autoimmune disorders, and allergies.



Position Overview

The Product Marketing Manager will spearhead our marketing and branding initiatives for a groundbreaking Bone Marrow Transplant (BMT) product within the hematology/oncology therapeutic sector. This role encompasses the development and execution of comprehensive brand strategies throughout the pre-launch, launch, and ongoing management phases. Key responsibilities include overseeing all functional activities related to the product's launch and marketing, achieving associated objectives, and maximizing every commercial opportunity. The position entails contributing to or formulating and implementing all brand and market management strategies, tactics, forecasting, budgeting, branding, positioning, pricing, marketing mix decision-making, creative development/agency management, marketing communications, and lifecycle management. The Product Marketing Manager will collaborate closely with cross-functional teams, including R&D, sales, and medical affairs, to ensure alignment and drive the product's market success.



Position Responsibilities
  • Strategic Planning: Formulate and execute comprehensive marketing and branding strategies for the pre-launch, launch, and post-launch phases of the product.
  • Market Analysis: Conduct thorough market research and competitive analysis to pinpoint market opportunities, trends, and challenges. Leverage insights to inform marketing strategies and product positioning.
  • Brand Development: Establish and uphold a robust brand identity for the product, ensuring consistent messaging across all marketing platforms.
  • Campaign Management: Design and implement multi-channel marketing campaigns, including digital, print, events, and public relations, to enhance product awareness and adoption.
  • Stakeholder Engagement: Partner with key internal and external stakeholders, including healthcare professionals, patient advocacy groups, and industry influencers, to cultivate strong relationships and promote product advocacy.
  • Content Creation: Supervise the production of high-quality marketing materials, including brochures, presentations, website content, and social media communications.
  • Budget Management: Oversee advertising, promotional, and general investment budgets, ensuring effective resource allocation to optimize return on investment.
  • Performance Tracking: Define key performance indicators (KPIs) and utilize analytics tools to assess the effectiveness of brand campaigns, adjusting strategies as needed to meet objectives.
  • Regulatory Compliance: Collaborate with Regulatory Affairs to ensure all brand activities adhere to industry regulations and ethical standards.
  • Research: Contribute to the completion of all necessary market research to make informed decisions and evaluate success, including an annual Brand Plan for the product.
  • Market Segmentation: Develop market segment plans encompassing patients, distribution, managed care, hospitals, long-term care, and healthcare providers.
  • Collaboration: Work with Clinical Development to devise Phase IV plans, studies, and publication strategies to broaden claims, usage, and extend product life cycles. Collaborate closely with Manufacturing to ensure adequate product supply. Participate in project teams and coordinate cross-functional efforts to ensure all objectives are achieved.
Education, Experience & Skill Requirements
  • Bachelor's degree required with a focus on life sciences and/or business.
  • An MBA or advanced degree in a relevant field is advantageous.
  • A minimum of 5 years of sales/brand management experience in the bio/pharmaceutical sector with a demonstrated progression in responsibilities.
  • At least 2 years of brand management experience with a hematology/oncology product, experience with BMT centers is a plus.
  • Proven success in building brands and launching new products.
  • Familiarity with regulatory requirements and industry standards in healthcare marketing.
  • Ability to effectively manage senior-level relationships across the organization.
  • Strong project management capabilities with the ability to juggle multiple initiatives simultaneously.
  • Creative mindset with the ability to devise innovative brand solutions.
  • Excellent interpersonal and communication skills, both oral and written.
  • Detail-oriented with a focus on follow-up.
  • Ability to contribute effectively in a team environment while also working independently with minimal supervision.
  • Technical proficiency in MS Office Suite, design, and other marketing applications.

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