Marketing Leader

4 days ago

Old Toronto, Ontario, Canada Manulife Insurance Malaysia Full time
About the Role

We are seeking a highly skilled Marketing Leader to join our team at Manulife Insurance Malaysia. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies to increase awareness and enhance the MIM brand with institutional clients and prospects.

Key Responsibilities
  • Develop and Implement Marketing Strategies: Lead the development and implementation of marketing strategies and initiatives to support the growth of our public markets strategies, including fixed income, public equities, and multi-asset solutions, as well as alternative asset platforms.
  • Provide Strategic Marketing Counsel: Provide strategic marketing counsel to direct reports and cross-functional partners on a wide range of complex topics and firm-wide initiatives.
  • Collaborate with Cross-Functional Teams: Work collaboratively with the Public and Private Market CIOs, and the Head of Distribution, North America to support portfolio managers, business development, and investor relations teams through the development of content for sales materials, thought leadership, and investor communications.
  • Develop and Execute Marketing Campaigns: Partner with global digital, social, editorial, and CX teams to develop and execute marketing campaigns designed to raise awareness and promote Manulife Investment Management to institutional clients.
  • Maximize Content Use: Partner with institutional, retail, and retirement marketing leaders to maximize the use of available content across global paid, earned, and owned media.
  • Ensure Timely and Accurate Materials: Ensure all materials are developed in a timely and accurate manner, following agreed processes and in line with corporate branding, messaging, governance, and compliance guidelines.
  • Embed Critical Metrics: Understand and embed the critical metrics that are important into communication activities and campaigns with the ability of regular reporting and inputs to dashboards for senior leadership.
Requirements
  • Bachelor's Degree: Bachelor's degree in a relevant field.
  • Advanced Degree or Certifications: Advanced degree or certifications a plus.
  • 10+ Years of Experience: 10+ years of experience in communications in wealth management.
What We Offer
  • Flexible Work Policies: Flexible work policies and strong work-life balance.
  • Opportunities for Growth: We create opportunities to learn and grow at every stage of your career.
  • Diversity, Equity, and Inclusion: We foster an inclusive workplace where everyone thrives.
  • Corporate Citizenship: We build a business that benefits all stakeholders and has a positive social and environmental impact.

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