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Product Marketing Leader
2 months ago
We are seeking a seasoned Product Marketing Leader to join our team at Benevity. As a key member of our Marketing Team, you will play a critical role in driving our market and product leadership, advancing the corporate purpose software category, and shaping a new category.
Key Responsibilities- Develop and execute product marketing plans that help achieve business goals related to Benevity's products and solutions.
- Work closely with the Product and Marketing team to build and execute product go-to-market strategies and launches.
- Create new opportunities for monetization from products and services, build the right messaging, positioning, support packaging and pricing.
- Refine and establish pricing and packaging strategies for all existing and new products.
- Ensure deep integration on GTM with Product, Sales and Marketing to connect all of the dots from product truth to positioning/messaging to value creation in the sales process.
- Map the positioning and messaging to a content strategy aligned to the sales process to achieve higher conversion throughout the funnel.
- Work with the Product team to provide input, market insight and support for communicating the value created via the product roadmap and vision.
- Speak to clients and Sales to refine messaging and positioning and enablement tools.
- Work with Enablement to ensure development of effective product- and solutions-related training materials for Benevity-ites and clients.
- Create excitement and pride among internal teams on new product-related developments and launches.
- Lead a talented team of product marketers and create a culture of excellence, focus and excitement around our products.
- Improve operations by establishing clear objectives and key results, aligned to business goals, tracking performance and deliverables to measure the team's impact and manage its priorities and productivity.
- 10-12 years of related product marketing and/or product management experience in B2B SaaS solutions, with at least 5 years of experience leading teams.
- Experience working with B2B companies transforming to enterprise SaaS.
- Ability to execute strategies, programs, and projects cross-functionally, on-time, and effectively.
- Proven experience working at the global level to capitalize international markets and nurture markets at different levels of maturity.
- Demonstrated success in leading a portfolio of product marketers in a high-growth environment.
- Demonstrated success launching differentiated products, solutions and services in the B2B space.
- Proven experience with SaaS pricing and packaging strategy in a global B2B environment to drive revenue growth.
- Experience with new product introduction by market and different geographies.
- Strategic planning, execution and measurement skills.
- Great collaboration skills and ability to influence cross-functionally with or without authority.
- Excellent communication skills with audiences that vary across C-level executives, analysts, client champions, prospects, and throughout the Benevity organization.
- Driven to understand and solve client needs with the ability to distill information into insights and effectively articulate concepts and align the organization to address them.
- Results orientation and resourcefulness.
- Organization skills, independent thinking and flexibility.
- Analyst relations experience is an asset.
Benevity is a company that is dedicated to doing good. We have developed a Community First approach that we design our people's experience around with goals to build a strong community and culture, achieve stellar execution of our business goals and social mandate, and ensure Benevity-ites thrive. We strive to build a strong culture of belonging so that every Benevity-ite feels included and can thrive as their authentic selves - in a place where everyone has an equitable opportunity to shine.
