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Strategic Marketing Leader

2 months ago

Old Toronto, Ontario, Canada Hwo Full time

About the Role

The Strategic Marketing Leader is a pivotal position that drives market demand and lead generation for HWO Agency. As a creative and analytical marketer, you will develop, implement, and optimize marketing campaigns across various channels to increase brand awareness, generate leads, and support sales objectives.

Key Responsibilities

  • Develop and execute multi-channel marketing strategies, including content marketing, SEO, and social media marketing.
  • Collaborate closely with the sales team to align marketing strategies with sales objectives and ensure a seamless lead handoff process.
  • Analyze market trends and customer insights to develop targeted marketing initiatives.
  • Track and report on campaign performance, leveraging analytics to continually refine and improve strategy.
  • Oversee the marketing budget, ensuring strategic allocation of resources and maximizing return on investment.
  • Lead, mentor, and develop a team of marketing professionals, fostering an environment of continuous improvement and innovation.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in demand generation, digital marketing, or a similar role, preferably in a B2B setting.
  • Proven track record of developing and executing successful multi-channel marketing campaigns.
  • Strong analytical skills and experience with CRM and marketing automation tools.
  • Creative thinker with a data-driven approach to marketing.

About HWO Agency

We are a powerhouse of creative thinkers, trendsetters, and growth engineers dedicated to catapulting brands into realms of success. Our team is passionate about driving measurable business outcomes through innovative marketing strategies.