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Senior Growth Manager Acquisition
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Senior Growth Manager, Acquisition
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Senior Growth Manager
2 months ago
Circle Medical Technologies, Inc. is a leading telemedicine provider in the US, with a mission to bring quality primary care to everyone on the planet. We are seeking an experienced Senior Growth Manager to join our Growth team and drive patient and revenue growth through new patient acquisition channels.
Key Responsibilities:- Develop and execute a vision and strategy for new patient acquisition channels to drive patient and revenue growth.
- Oversee performance of new patient activations and ensure targets are met.
- Launch and scale new acquisition channels, including affiliates, partnerships, paid social, video, out-of-home, and more.
- Align patient acquisition plans to the P&L budget through forecasting and management of LTV, CAC, ROAS, and reporting on results.
- Take ownership of the acquisition marketing budget and ensure effective allocation across channels to maximize ROI.
- Improve reach, awareness, engagement, and traffic to drive high-value user acquisition.
- Proactively identify and execute new user acquisition opportunities, exploring new channels or media buys to generate incremental patient booking.
- Oversee the planning, implementation, and optimization of acquisition campaigns across various channels.
- Partner and collaborate with digital agencies running paid search and SEO.
- Own the strategy, roadmap, and execution of a high velocity of experimentation across the entire acquisition funnel.
- 8+ years of relevant work experience in leading performance marketing and/or acquisition strategy development for a direct-to-consumer product or brand.
- Direct experience managing multi-million dollar marketing budgets.
- Proficiency with various channels, content creation, campaign optimization, and A/B testing.
- Previous experience in a fast-growth technology and/or mobile app business is an asset.
- Transparent salaries based on merit-based output levels.
- Equity options.
- Full-time, salaried position with an annual salary range of $129,000 to $154,000 CAD.
- Generous vacation and sick leave.
- Paid bonus holidays.
- $500 annual education and development reimbursement.
- Extended Medical, Dental, Vision, Disability, and Life insurance benefits.
- Wellness perks.
Circle Medical Technologies, Inc. is an equal-opportunity employer and affirmatively seeks diversity in its workforce. We recruit qualified applicants and advance in the employment of our employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.