Senior Manager, Strategic Events and Partnerships

1 week ago


Waterloo, Ontario, Canada University of Waterloo Full time
Job Title: Senior Manager, Strategic Events and Partnerships

About the Role:

This is a key leadership position that will play a critical role in advancing the University of Waterloo's strategic objectives through the development and execution of innovative, strategic events and partner initiatives. The successful candidate will be responsible for cultivating, developing, and procuring external partnerships with stakeholders across industry, government, and academia, leading to the development and execution of events and initiatives that support the University's position as a world leader in quantum research and technology.

Key Responsibilities:
  • Establish the strategic direction and priorities for marketing, outreach, and event-related activities at the University of Waterloo and across Canada, as best meet the needs, fulfill the mission and vision, promote the identity, and deliver on the values of the University.
  • Develop a strategic plan, in collaboration with the University's Executive, for a roster of strategic events, including delegations, conferences, workshops, seminar series, lectures, and other special events that support the University's strategic objectives.
  • Responsible for coming up with creative and effective event options and prepares briefs for University leadership review.
  • Oversees the planning, execution, and evaluation of University events, building on the successes of past events.
  • Prepares post-event analysis, assesses opportunities, and makes recommendations for improvement.
  • Holds key accountability for the strategic development, implementation, and successful execution of community relations programs across local, regional, provincial, and national stakeholders and markets for the University.
  • Responsible for strategically planning the events portfolio to be aligned with the University's strategic plan so as to profile key initiatives and celebrate important milestones with our stakeholders.
  • Acts as a key contributor in providing feedback required for the development of the long-term vision and planning for the organization.
  • Responsible for the implementation and achievement of annual plans, including evaluation and reporting.
  • Contributes to overall direction of the department and plays a leadership role in fostering collaboration through the development and stewardship of key University relationships with external agencies, individuals, community, and business leaders, visiting delegations, and officials, and proactively initiating and advancing strategic initiatives.
Partnerships and Knowledge Mobilization:
  • Develop an ongoing strategy and proactively target partners across all sectors where there is high potential for event collaboration, sponsorships, and future partnerships.
  • Attend and organize appropriate meetings and events to promote University research, talent, and knowledge mobilization capabilities and to interact with potential sponsors.
  • Plan, manage, and promote occasional events to bring partners and University community together.
  • Represents the University as an official representative on external bodies as appropriate.
  • Maintains positive and productive relationships among a large network of international and domestic partners and stakeholders.
  • In collaboration with the University's communications group, create, execute, and evaluate a media relations program for the University with the goal of publicizing the University's academic and research excellence and positioning the University as world-class.
  • Participate in relevant internal and external committees, groups, or events.
Event Protocols and Administration:
  • Identifies and coordinates University and university support services as needed for events.
  • Supports government relations initiatives, as appropriate.
  • Advises the Executive Director and senior leadership on matters of protocol.
  • Maintains comprehensive event toolkit to aid the University (institute-level) and faculty members in the organization of events.
  • Acts as a resource person and consultant for University internal and external stakeholders on matters of event management.
  • Manages and oversees list selections, distribution of online invitations, mailings, production of printed materials, captures and tracks RSVPs, coordinates breakout assignments based on RSVP response, and registers, organizes travel needs, and provides critical event details to speakers, hosts, and attendees as needed.
Community and Government Relations:
  • Develops and maintains strong working knowledge of the University's strategic priorities and plans, develops, and implements strategies to advance these priorities.
  • Identify, research, and propose new initiatives independently or through joint efforts with internal and external partners to promote the University through participation and sponsorship of events and activities.
  • Builds and maintains strong relationships with community influencers and key constituencies on behalf of the University and relevant to University priorities and key pillars of the strategic plan.
  • Support the government relations function at the University aimed at deepening relationships with key government partners, monitoring relevant policy and budget information, and reinforce quantum information as a key priority for Canada.
  • Work closely with the Director of Communications and Strategic Initiatives on all elements of the University's developing government and industrial relations strategy.
  • Build relationships with policy makers, government representatives, and key staff in Ontario and Canadian governments.
  • Attend briefing meetings with key government personnel to inform, raise awareness, and interpret the benefits of the University to those people.
  • Attend key events, meetings, forums, and conferences where relevant government representatives will be present.
  • Monitor news, policy development, and key happenings in government that will help the University understand political direction as it impacts scientific investment.
  • Identifies opportunities for the University to participate in and influence the development of public policy, community initiatives, and programs in areas central to its mandate.
  • Keeps community groups and stakeholders informed about the University's activities, achievements, needs, concerns, and proposals.
  • Identifies non-traditional sources of government funding for initiatives.
Budgeting and Reporting:
  • Develops and manages the budget for IYQ programming.
  • Develops and maintains best practices for all IYQ programs.
  • Develops metrics and standards for program evaluation and feedback from attendees.
Special Projects:
  • Undertake Special Projects as assigned by the Executive or Managing Directors or other senior management.


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