Head of Digital Assessment Strategy

3 weeks ago

Ottawa, Ontario, Canada Tree Trust Full time

Tree Trust is a prominent organization dedicated to enhancing community engagement through innovative digital solutions. We empower individuals with the insights necessary for informed decision-making.

Our dynamic, user-friendly feedback management platform connects a diverse range of users globally, providing real-time AI-driven insights that facilitate impactful decisions. Our mission is to elevate human experiences by amplifying individual perspectives.

The Head of Digital Assessment Strategy will oversee the strategic direction for Tree Trust. This role demands a leader who is both customer-focused and data-driven, possessing a unique combination of strategic acumen, technical knowledge, and compelling storytelling abilities.

The ideal candidate will have extensive experience in digital strategy, conversion optimization, search engine optimization (SEO), growth methodologies, and web technologies, along with a proven track record of crafting strategies that attract, convert, and retain online visitors.

Reporting to the Senior Director of Global Digital Strategy and Growth, this position is crucial for prioritizing and executing high-impact initiatives that enhance business performance metrics.

Key Responsibilities:

  • Lead and cultivate a high-performing team dedicated to creating a world-class digital experience at Tree Trust.
  • Establish, manage, and deliver comprehensive reporting analyses on digital performance and business impact on a weekly, monthly, and quarterly basis.
  • Implement digital strategies to increase traffic to Tree Trust.
  • Conduct thorough audits of the user journey on our digital platforms, identifying opportunities for conversion enhancement (both self-service and sales-assisted), improving user understanding and intent, and elevating user experience.
  • Develop a robust experimentation roadmap encompassing landing pages, calls to action, and form optimization, driving continuous improvements to key funnel metrics based on data and user research.
  • Manage the digital technology stack and administrative capabilities in collaboration with engineering to support content creators and ensure site reliability.
  • Collaborate cross-functionally with design, product, engineering, sales, support, data, and marketing teams to bring your strategy to life, optimizing processes for efficiency without compromising quality.

Qualifications:

  • 12+ years of experience in growth product management or marketing roles focused on digital strategy, product growth, and/or organic customer acquisition, including 5-8 years leading product teams across various locations.
  • Demonstrated success in SaaS organizations driving digital strategy, conversion optimization, product growth tactics, and SEO at scale for both consumer and B2B markets.
  • A performance-oriented mindset with a history of driving significant improvements across key metrics such as site conversion rates, traffic, engagement, sign-ups, leads, and revenue.
  • Experience with product experimentation, A/B testing, and making user and data-driven roadmap decisions.
  • Proficiency in content management systems, user interface design, analytics, and monitoring tools (e.g., Amplitude, Google Analytics, Tableau, WordPress, Figma).

Tree Trust is committed to fostering an inclusive workplace where individuals from all backgrounds can thrive, regardless of their time zone. We integrate employee feedback and our core values into every aspect of our operations to create forward-thinking benefits policies, employee programs, and a culture recognized for its excellence.

We are dedicated to providing accommodations for applicants with disabilities.

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