Regional Marketing Director

7 days ago

Toronto, Ontario, Canada Higher Ground Education Full time
About the Role

We are seeking a highly skilled and experienced Regional Marketing Admissions Lead to join our team at Higher Ground Education. As a key member of our marketing and admissions team, you will be responsible for developing and implementing effective marketing strategies to increase enrollment rates within our Guidepost Montessori school locations.

Key Responsibilities
  • Develop and Execute Regional Enrollment Strategies: Create and implement comprehensive marketing plans to meet and exceed quarterly enrollment targets through effective marketing and sales tactics.
  • Plan and Execute Regional Events: Collaborate with internal teams to plan and execute monthly region-wide events to boost awareness and engagement within target school communities.
  • Collaborate with Marketing Team: Work closely with the marketing team to develop and refine digital marketing campaigns and strategies.
  • Conduct Local Outreach and Grassroots Marketing: Conduct local outreach and grassroots marketing campaigns to enhance school visibility, brand presence, and attract prospective families.
  • Provide Guidance and Support: Serve as a crucial link between your region's schools and the broader marketing and admissions team, offering guidance on marketing strategies and best practices.
  • Monitor and Analyze Enrollment Performance: Regularly report on enrollment performance and metrics, providing insightful analysis and strategic recommendations for future growth.
Requirements
  • Marketing and Sales Experience: Demonstrated experience in marketing, sales, or a related field, with a strong focus on growth achievements.
  • Project Management Skills: Exceptional project management skills, including leading cross-functional teams, prioritizing high-impact initiatives, and adeptly managing complex projects with changing timelines.
  • Knowledge of Early Childhood Education: Knowledge of the early childhood education sector, with a Montessori background seen as a bonus.
  • Independence and Adaptability: High degree of independence, efficiency, and confidence, along with a readiness to adapt and learn from mistakes.
  • Communication and Collaboration Skills: Excellent communication skills, a collaborative mindset, and a flexible, innovative approach.
  • Digital Marketing Tools: Proficiency in digital marketing tools, such as Meta Business Manager, and social media platforms is a plus.
  • Experience and Education: At least 2 years of experience in a marketing, project management, or similar role.
What We Offer
  • Tuition Discount: 100% tuition discount for two children at any of our network schools.
  • Collaborative Team Culture: A collaborative, supportive team culture focused on growth and leadership in the education industry.
  • Flexible Schedule: The convenience of a flexible hybrid schedule.
  • Comprehensive Benefits: Comprehensive benefits package, including health, dental, and vision insurance.
  • Paid Time Off and Holidays: Generous paid time off and paid holidays.
  • Opportunities for Growth: Opportunities for regular travel and personal involvement in the schools you manage.
  • Competitive Salary and Bonus: Competitive salary: 55-75k (plus bonus).
  • Pathway for Career Advancement: Pathway for career advancement and professional development.

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