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Influencer Strategy Manager
3 months ago
Diviner of Strategy(NOW HIRING)Have you seen Mad Men? Well… this role is like that. (We’re not always drinking and sleeping around though. So if that’s the part you like about Mad Men, keep on Googling.) Unlike other roles in our small company, the Strategist role is laser-focused on one goal: coming up with scroll-stopping, bookmark-worthy ideas, assembling those into kick-butt decks… and then patting yourself on the back when the deals close. Think of how satisfying it would be when a huge global brand decides to partner up with us because of YOUR ideas Don Draper who?Overview of the RoleThis role, in a tiny little nutshell, consists of creating kick-butt decks to present to potential clients. Pretty straightforward, right? It’s the easiest of our roles to describe.Where things get more interesting is when we consider the far-reaching effects that this role has. You will be the shaper and creator of what sets our campaigns apart from other agencies. You’ll be at the forefront of our client’s strategy and position within the market. And, you’ll be designing the image of these brands that will be seen by millions of people With great power comes great responsibility. So let’s run through a few things that we find absolutely essential for this role (and why).Strategy Picture, if you will, an up-and-coming shampoo brand that’s desperately seeking influencers to help them stand out from the Pantenes of the world. This hopeful little shampoo brand hires a run-of-the-mill agency to manage their campaigns… one that doesn’t utilize a multi-concept strategy. At the conclusion of their campaign, they wind up with influencers who posted two very distinct types of photos: The first type is where the influencer takes the shampoo bottle outside and holds it up in front of their face while popping a peace sign (potentially with a little duck-lip action). The second type (which is even worse, btw) captures the influencer propping the shampoo bottle on their bathroom counter, potentially with some flower petals if they’re feeling really zany. That’s what we don’t want. And that’s where you come in. We’re looking for aggressive creativity. We want to separate our clients from all the other brands out there sporting the shampoo-bottle-bathroom-selfies (created by those here-today-gone-today influencer agencies).Social Media Prowess Being super well-versed in social media as well as influencer marketing is extremely helpful. Why? Let’s go back to what those #basic agencies are doing. Typically when you hire an agency to run a campaign, they’ll have each and every influencer post an Instagram pic and an Instagram story. Regardless of the product. Regardless of the influencer’s core competency.We don’t do cookie-cutter.We look at the product and identify: which social networks make the most sense for meeting client goals, which post types make sense, and which influencer types will help to create stand-out content. We determine how we can appeal to neighboring demographics. How we can set things up in a way that gives the brand the maximum amount of reusable content perfectly suited for ad repurposing.That said, you can probably guess that having a very firm foundation in influencer marketing and social media is really critical when assembling the post and content strategy that will give a campaign the maximum amount of mileage possible.Writing Style You’ll need to have strong writing skills. And we’re not talking about AP-English-exam-style writing (save that noise for the term papers)… Not our style. We want someone who can write in a conversational, quirky, think-outside-the-box kinda way WITHOUT excess marketing and startup jargon. We’re not “reverse engineering” anything over here. And even when we are, we’re not calling it that.Unlike this job post, YOUR writing should be concise and MOST IMPORTANTLY, effective.I know. I know. It’s much easier to write well when you have an uncapped word count. Being able to take a really great idea and boil it down to three or four powerful, punchy sentences isn’t always easy.Math I have saved everyone’s favorite category for last.
