Community Relations Director

18 hours ago

Langley, Canada Retirement Concepts Full time
About Us

At West Coast Seniors Housing Management, we foster a family-like environment where our residents and staff thrive. We prioritize growth, respect, and dignity in our work environment.

About the Role

The Community Relations Manager (CRM) reports to the General Manager and is responsible for building relationships through community outreach, identifying sales leads, and achieving occupancy and revenue goals. The CRM supports older adults and their families in choosing the best option for retirement living, care, and services.

Key Responsibilities
  • Engage and mobilize your team to achieve organizational goals and objectives.
  • Develop and maintain professional relationships that support and strengthen the organizational culture.
  • Model leadership behaviors and inspire others to do the same.
  • Achieve or exceed occupancy and revenue targets by working with the General Manager and site leadership team.
  • Drive qualified leads to the community through promotion, advertising, and online engagement.
  • Conduct personal visits with prospects and their families to understand their needs and align the community.
  • Build professional referral relationships with community partners and provide tools and resources for promotion and referrals.
  • Utilize and maintain the community database on a daily basis and ensure timely follow-up.
  • Stay informed about market trends and competitor services to maintain a competitive edge.
  • Collaborate with the General Manager and Director of Sales and Marketing to create the community marketing plan, events, and annual budget.
  • Develop a strategic marketing plan and events to grow a portfolio of interested prospects and engaged community partners.
  • Design marketing materials in collaboration with the Director of Sales and Marketing.
  • Share insights and best practices with other CRM's through bi-monthly teleconference calls and quarterly meetings.
  • Take the lead on leases and contracts with new residents.
  • Collaborate with the General Manager and other departmental managers to review occupancy objectives.
  • Collaborate with all other departments to provide an exceptional move-in/move-out process.
  • Maintain a safe environment for residents, family, and staff through accident prevention, emergency procedures, and infection control.
Qualifications & Skills
  • A minimum of 3 years of sales and customer service experience required.
  • Previous experience in senior housing is an asset.
  • A passion for working with seniors.
  • All successful applicants must pass the vulnerable sector Criminal Record Check applicable to Provincial guidelines.
  • Ability to read, write, and speak English proficiently.
  • Must have reliable transportation and be able to travel.
  • Effective written and spoken communication skills.
  • Excellent interpersonal skills.
  • Ability to work independently and in a team environment.
  • Highly organized and able to multi-task.
  • Highly self-motivated, with a passion for delivering outstanding results.
  • Ability to work weekends, evenings, and/or flexible hours as required.
  • Solid working knowledge of MS Office Suite (Outlook, Excel, Word, PowerPoint).
  • Knowledge and previous use of a CRM or Database management system an asset.
  • Ability to travel as required.

West Coast Seniors Housing Management is an equal opportunity employer.

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