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Community Relations Director
2 months ago
About Us
At Retirement Concepts, we believe that our communities are the heart of our organization. We are committed to providing an exceptional living experience for our residents and a supportive work environment for our staff. We invest in the growth and development of our teams to create meaningful connections with our residents and their families.
About the Role
The Community Relations Director (CRD) reports to the General Manager (GM) and is responsible for building relationships through community outreach, identifying sales leads, and achieving occupancy and revenue goals. The CRD plays a key role in supporting older adults and their families in choosing the best option for retirement living, care, and services.
Key Responsibilities
- Engage and mobilize your team to achieve the organization's purpose, goals, and objectives.
- Develop and maintain professional relationships that support and strengthen the organizational culture and purpose.
- Model the values and leadership behaviors of the organization and inspire others to do the same.
- Achieve or exceed occupancy and revenue targets by working with the GM and site leadership team.
- Drive qualified leads to the community through promotion, advertising, and online engagement.
- Conduct personal visits with prospects and their families to understand their needs and align the community.
- Build professional referral relationships with community partners and provide tools and resources to encourage promotion and referrals to the community.
- Utilize and maintain the community database on a daily basis and ensure timely follow-up.
- Stay up-to-date on market trends and competitor services and offerings to maintain a competitive edge.
- Work closely with the GM and the Director of Sales and Marketing to create the community marketing plan, events, and annual budget.
- Develop a strategic marketing plan and events to grow a portfolio of interested prospects and engaged community partners.
- Design marketing materials in collaboration with the Director of Sales and Marketing.
- Collaborate with other CRDs to share insights and best practices.
- Take the lead on leases and contracts with new residents.
- Collaborate with the GM and other departmental managers to review occupancy objectives.
- Collaborate with all other departments to provide an exceptional move-in/move-out process.
- Maintain a safe environment for residents, family, and staff by following safety protocols and regulations.
Qualifications & Skills
- A minimum of 3 years of sales and customer service experience required.
- Previous experience in senior housing is an asset.
- A passion for working with seniors.
- All successful applicants must pass the vulnerable sector Criminal Record Check applicable to Provincial guidelines.
- Ability to read, write, and speak English proficiently.
- Must have reliable transportation and be able to travel.
- Effective written and spoken communication skills.
- Excellent interpersonal skills.
- Ability to work independently and in a team environment.
- Highly organized and able to multi-task.
- Highly self-motivated, with a passion for delivering outstanding results.
- Ability to work weekends, evenings, and/or flexible hours as required.
- Solid working knowledge of MS Office Suite (Outlook, Excel, Word, PowerPoint).
- Knowledge and previous use of a CRM or Database management system an asset.
