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Promotion Strategies Consultant

2 months ago

Québec, Quebec, Canada Lobe Réseau inc. Full time
Job Description

Company: Lobe Réseau inc.

Job Title: Promotion Strategies Consultant

Job Summary

We are seeking a highly skilled Promotion Strategies Consultant to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective communication strategies to drive business growth.

Key Responsibilities
  1. Develop Communication Strategies: Create and implement comprehensive communication plans to engage with our target audience and promote our products and services.
  2. Evaluate Communication Strategies and Programs: Analyze the effectiveness of our communication strategies and make recommendations for improvement.
  3. Oversee the Preparation of Public Written Material: Supervise the creation of high-quality written content, including reports, briefs, and website content.
  4. Prepare Written Material: Develop written materials such as reports, briefs, and website content to support our marketing efforts.
  5. Supervise Staff: Lead and manage a team of marketing professionals to ensure the successful execution of our marketing strategies.
  6. Conduct Surveys and Analyze Data: Gather and analyze data on consumer buying habits and preferences to inform our marketing strategies.
  7. Conduct Comparative Research: Research and analyze marketing strategies for industrial and commercial products to identify best practices.
  8. Advise Clients: Provide expert advice to clients on advertising and sales promotion strategies.
  9. Assist in the Preparation of Marketing Materials: Support the creation of marketing materials, including brochures, reports, and newsletters.
  10. Coordinate Special Events: Plan and execute special publicity events and promotions to engage with our target audience.
  11. Gather and Research Communications Material: Collect and analyze data to inform our marketing strategies.
  12. Conduct Analytical Marketing Studies: Analyze data to identify trends and opportunities in the market.
  13. Develop Marketing Strategies: Create and implement comprehensive marketing plans to drive business growth.
  14. Copywriting: Develop high-quality written content to support our marketing efforts.
Requirements
  • Education: Bachelor's degree in Marketing, Communications, or a related field.
  • Experience: 5 years or more of experience in marketing and communications.
  • Language: Fluency in French.
  • Computer and Technology Knowledge: Proficient in MS Windows, LinkedIn, and MailChimp.
  • Area of Specialization: Project management, communications, digital media, and strategy.
  • Personal Suitability: Excellent interpersonal skills, initiative, organized, team player, reliability, and quick learner.