Digital Marketing Strategy Manager

4 weeks ago

Toronto, Ontario, Canada Sun Life Full time

Position Overview:

The Digital Marketing Strategy Manager will be responsible for crafting and executing comprehensive digital marketing plans aimed at enhancing business performance. This role involves overseeing the marketing budget and ensuring alignment with strategic goals.

Key Responsibilities:

  • Formulate and deploy innovative digital marketing strategies to stimulate business expansion.
  • Oversee financial resources allocated for marketing and provide forecasts to meet set objectives.
  • Engage with both internal teams and external partners to propel marketing efforts.
  • Lead a dedicated team of digital marketing professionals to implement effective campaigns.
  • Utilize data analytics to refine and enhance campaign effectiveness.
  • Establish and nurture robust relationships with stakeholders throughout the organization.
  • Remain informed about the latest trends in digital media strategies and technologies.

Qualifications:

  • Demonstrated experience in digital marketing along with team leadership.
  • Proficient analytical abilities with a knack for deriving insights from data.
  • Exceptional communication and interpersonal skills.
  • Familiarity with web analytics and customer relationship management tools.
  • Understanding of direct response marketing and techniques for optimizing conversion rates.
  • Experience in agile marketing methodologies is advantageous.

Perks:

  • Access to wellness programs and opportunities for sabbaticals.
  • Flexible working arrangements.
  • Recognition as an award-winning workplace.

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