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Director of Brand and Marketing Strategy
2 months ago
About the Role:
We are seeking a highly skilled and experienced Director of Brand and Marketing to join our team at Travel Alberta. As a key member of our organization, you will be responsible for developing and executing comprehensive marketing strategies to promote Alberta as a premier destination for travel, investment, and living.
Key Responsibilities:
Brand Strategy and Management:- Develop and maintain Alberta's brand strategy in collaboration with external stakeholders and internal business units.
- Ensure consistent messaging across all channels aligns with the brand strategy.
- Oversee market research to identify target audiences and emerging trends.
- Collaborate with creative teams to evolve the brand execution for relevance and impact.
- Govern the use of brand governance tools, including visual identity guidelines, intellectual property holdings, and content usage rights.
- Develop and implement integrated marketing plans to drive tourism revenue and investment in tourism development.
- Oversee paid marketing, organic social media, owned website, and distribution of brand messaging.
- Analyze market trends and adjust strategies to meet changing conditions.
- Oversee the creation and curation of high-quality video and photo content that tells Alberta's story.
- Lead and mentor direct reports and a team of professionals.
- Lead agency of record relationships totaling over $15M in spend.
- Set performance goals and provide regular feedback.
- Promote a collaborative and innovative work environment.
- Develop and manage the annual budget.
- Monitor expenditures and ensure cost-effective use of resources.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or equivalent work experience.
- Minimum 10-15 years of experience in leading marketing, brand, sponsorship, or related fields.
- Proven track record of developing successful marketing strategies and partnerships.
- Strong people leadership and team management skills, with a minimum of 7 years direct people leader experience.
- Excellent communication and negotiation abilities.
- Proficiency in digital marketing tools and analytics.
- Experience in content development, particularly video and photo production.
- Passion for travel and tourism.
What We Offer:
As a Director of Brand and Marketing at Travel Alberta, you will have the opportunity to work with a talented team to promote Alberta's unique attractions and experiences to a global audience. We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.
