Marketing Director

4 weeks ago

Calgary, Alberta, Canada Alberta Blue Cross Full time

About the Role:

Alberta Blue Cross is seeking a seasoned marketing professional to lead our marketing strategies and drive growth across our diverse range of products and solutions. As the Director, Marketing, you will play a pivotal role in shaping and executing a comprehensive marketing strategy to elevate brand reputation, cultivate meaningful customer engagements, and champion strategic growth.

Key Responsibilities:

  • Develop and execute data-centric, multi-channel marketing and media strategies to enhance brand visibility and drive business goals.
  • Leverage technology and customer insights to optimize a diverse mix of marketing tactics spanning communications, content, digital, events, and market positioning.
  • Inspire and mentor a high-performing marketing team, cultivating a culture of collaboration, creativity, and results.
  • Define and track key performance indicators, providing actionable insights while demonstrating the overall success and ROI of marketing efforts.
  • Coordinate cross-functional planning to ensure cohesive messaging and strategy implementation.
  • Stay abreast of industry trends, emerging technologies, and digital marketing best practices to revolutionize market delivery and create a lasting impression.

Requirements:

  • 10+ years of progressive leadership experience in marketing, focus on media strategy, content development, and performance marketing.
  • Undergraduate degree in business, marketing, or related field.
  • Proven success in leading and developing high-performance teams.
  • Expertise in sales enablement, content marketing, and social media management.
  • Experience in developing segmentation strategies, personas, and go-to-market plans.
  • Strong budget management skills and experience optimizing marketing spend.
  • Performance marketing experience employing a data-driven approach to decision-making.
  • Experience combining and analyzing data from multiple sources, including CRM systems, Excel, Google Analytics, and Adobe Analytics.
  • Exceptional presentation skills with the ability to articulate complex strategies to executive leadership.
  • Track record of driving results and curating experiences for both B2B and B2C diverse customer segments.

About Alberta Blue Cross:

Alberta Blue Cross is a market-leading, impact-driven organization committed to the wellbeing of our communities. We provide health coverage to over 1.8 million Albertans and their businesses, and we're gearing up for big changes to meet tomorrow's opportunities with curiosity, creativity, and skill.

Why Join Us:

  • Opportunity to shape and lead a dynamic marketing team.
  • Work in a collaborative and innovative environment.
  • Competitive salary and benefits package.
  • Hybrid work environment.

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