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Strategic Marketing Associate

3 months ago

Winnipeg, Manitoba, Canada Civica Full time

At Civica, we specialize in developing software that facilitates essential services for citizens globally. Our solutions are utilized by over 5,000 public sector organizations, impacting more than 100 million individuals.

Our goal is to become a leading GovTech provider in every region we operate, addressing the needs of citizens and the organizations that serve them daily. With over two decades of sustained growth, we are at a crucial juncture in our journey to achieve this vision.

We are dedicated to our mission and the communities we support. If you share our passion for leveraging technology to enhance public services and outcomes, Civica is the ideal environment for you. We are committed to helping you reach your full potential, advance your career, and make a meaningful impact on society.

Strategic Marketing Associate
Hybrid - Occasional Travel
Permanent

The primary objective of the marketing department is to elevate awareness of Civica's capabilities among targeted audiences in selected markets. We aim to foster preference for our products and services, ensuring that potential clients and customers favor Civica over competitors. This effort is crucial for generating a steady stream of high-quality Marketing Qualified Leads (MQLs) for our sales team, thereby supporting our revenue goals.

The Strategic Marketing Associate will collaborate closely with our Canadian Technology division within Civica, managing the interaction between various marketing teams to execute the marketing strategy effectively.

  • You will excel in relationship-building and achieving results.
  • As a representative of marketing at a senior leadership level, you will be the primary marketing expert for your domain, responsible for developing, managing, and expanding the sales funnel while effectively communicating plans and outcomes.
  • You will possess a confident and persuasive demeanor, thriving in a data-driven environment.
  • This critical role within the marketing team demands strategic insight, commercial awareness, robust project management, problem-solving abilities, and exceptional communication skills, along with proven experience in stakeholder management.
  • Extensive experience in stakeholder management, particularly with senior leadership teams and C-suite executives, is essential for delivering successful marketing initiatives.
  • Strong collaboration skills are required.
  • A high level of numeracy is necessary, with a proven track record in budget management, including planning, forecasting, and monitoring MQLs and expenditures.
  • You should be highly analytical, making data-driven decisions and utilizing metrics and tools to guide your choices and present findings to others.
  • A background in Performance Marketing is preferred.
  • Excellent communication skills are crucial, enabling you to engage and influence stakeholders at all levels effectively.
  • A proven marketing strategist with over 10 years of experience, ideally in the B2B technology or SaaS sectors.

Life at Civica: We offer a dynamic and flexible work environment, complemented by a range of benefits that position us as a top employer.

Civica Foundation | Community Engagement: We encourage our employees to participate in our Days of Difference initiative, which fosters positive community impact through charitable activities.

Civica Culture | Work-Life Balance: Our flexible working arrangements promote a healthy work-life balance, allowing more time for personal connections.

Learning and Development | Career Growth: Our unique 70:20:10 learning model supports your professional development in an engaging and enjoyable manner.

Benefits Overview:

  • Employee Wellbeing: As a people-centric organization, we provide comprehensive health and wellbeing benefits for our employees and their families, including support from our Mental Health Champions.
  • Generous Leave Policy: Civica offers a generous leave policy to ensure employees can take necessary time off.
  • Rewards and Recognition: We acknowledge and reward our colleagues' contributions through various recognition programs.
  • Tenure Milestone Recognition: We value long-term service and recognize employees for their years of dedication.
  • Employee-led Affinity Groups: Our affinity groups promote inclusivity and provide a platform for sharing experiences and ideas.

Civica Accolades:

  • 'Investors in People' – Gold: We prioritize the development of our employees to align with their aspirations.
  • Great Place to Work: We are committed to creating an exceptional employee experience.
  • Financial Times - Diversity Leader 2023: We are dedicated to fostering an inclusive and supportive workplace culture.
  • Australian Business Awards – Employer of Choice: We have been recognized as a top employer.
  • Top Rated Employer – Glassdoor: Our average employee tenure is 9 years.
  • Societal Impact: Our solutions contribute to positive societal change, supporting various public sector organizations.