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Loyalty Marketing Lead
2 months ago
About the Role
We are seeking an experienced Marketing Lead to join our team at J.D. Irving, Limited as a Loyalty Marketing Lead. As a key member of our marketing team, you will be responsible for developing and implementing loyalty marketing programs and campaigns to drive customer acquisition, development, and retention.
Key Responsibilities
- Develop and implement a comprehensive strategy for building customer loyalty programs and campaigns
- Lead these loyalty programs to drive customer growth, development, and retention
- Design and manage communications strategies focused on attracting, developing, and retaining customers
- Drive sales through customer loyalty offerings
- Leverage analytics and experimentation capabilities to build innovative selling strategies to optimize loyalty lifecycle management across all customer segments
- Establish and maintain relationships with vendors, sales partners, and other members of the larger team to coordinate the effective delivery of loyalty programs and promotional campaigns
- Manage and oversee inter-departmental relationships, including working with the design team to create compelling visuals, and with the copywriting team to compose engaging copy and content to facilitate storytelling
- Assume a lead role in the purchasing function for marketing materials, including sourcing vendors and quotations, and monitoring vendor spends
- Manage our marketing calendar and departmental budget
- Event and sponsorship management
- Provide support to the team on day-to-day administration and operations of the Loyalty Marketing team
Requirements
- 5-6 years of experience in a Marketing role
- Must be highly motivated, well-articulated, and able to work independently and as a team
- A proven track record of managing customer loyalty and rewards programs, including strategy development, operations, and business planning
- The ability to work with various internal and external stakeholders on a diverse range of tasks to deliver meaningful results on time and within budget
- The ability to convert raw analytics data into customer insights and strategic recommendations
- Experience in cross-channel marketing campaigns, including website, online, email marketing, and social media
- Experience in project management and integrations is a plus
- Familiarity or comfort with managing reporting software and systems
- Excellent communication, organizational, presentation, and writing skills are required
- Experience working with Power BI and D365 is a plus
- Applicants must be conversant in MS Office (PowerPoint, Word, Excel, etc.)
