National Brand Manager

2 weeks ago

Vancouver, British Columbia, Canada Moxies Full time $100,000 - $120,000
About the Role

We are seeking a highly skilled and experienced Senior Marketing Manager to lead our national brand initiatives, including menu features, brand campaigns, and liquor partnerships. As a key member of our Marketing team, you will be responsible for developing and executing innovative integrated marketing campaigns and partnerships to drive growth for the business and build brand equity for Moxies.

Key Responsibilities
  • Create the National Marketing Campaign Calendar across the Canadian market.
  • Develop marketing briefs, media buy briefs, channel plans, workbacks, copy, and creative direction across master brand and seasonal campaigns.
  • Collaborate with key stakeholders internally to ensure adequate planning, execution, and monitoring of marketing activities.
  • Work in partnership with external agencies and liquor partners to execute campaigns and projects.
  • Lead the management and execution of integrated marketing campaigns with cross-functional marketing teams and agencies to bring brief from concept to final execution.
  • Partner with media agency and lead internal teams to plan and execute initiatives to reach the target audience through appropriate channels.
  • Create succinct post reports, including marketing data (campaign results, conversion rates, etc.).
  • Manage the fiscal budget for all national initiatives, including quarterly reconciliation, to ensure we stay within budget.
  • Maintain awareness of best practice marketing techniques/tools to achieve relevant & successful campaigns and promotions.
Requirements
  • 7-10 years of relevant marketing, brand, or communications experience.
  • Background in digital marketing, including SEO, SEM, Social, and CRM.
  • Articulate and confident in front of an audience, including executives, peers, franchise partners, and ops teams.
  • Data-focused; collect, analyze, and leverage data to continuously optimize.
  • Time management pro; organized and able to manage multiple projects with changing timelines.
  • Love the unknown and can adapt to changes, ability to manage multiple priorities.
  • Previous restaurant experience is an asset.

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