Marketing Manager

4 days ago

Ottawa, Ontario, Canada Afolabi Business Law Professional Corporation Full time
About the Role

We are seeking a highly skilled Marketing Manager to join our team at Afolabi Business Law Professional Corporation. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to promote our business and increase brand awareness.

Key Responsibilities
  • Market Research and Analysis
    • Analyze market trends and consumer behavior to identify opportunities for growth and improvement.
    • Conduct market research to gather data and insights on our target audience.
  • Marketing Strategy Development
    • Develop and implement marketing strategies to achieve business objectives.
    • Collaborate with cross-functional teams to ensure alignment and effective execution of marketing plans.
  • Brand Management
    • Develop and maintain a strong brand identity and messaging.
    • Ensure consistency in branding across all marketing channels.
  • Content Creation
    • Develop and implement content marketing strategies to engage and educate our target audience.
    • Collaborate with internal stakeholders to create high-quality content.
  • Media and Advertising
    • Develop and implement media and advertising plans to reach our target audience.
    • Collaborate with media and advertising agencies to ensure effective execution of campaigns.
  • Metrics and Analysis
    • Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.
    • Provide regular reporting and insights to stakeholders.
Requirements
  • Education
    • Bachelor's degree in Marketing or a related field.
  • Experience
    • 5 years or more of experience in marketing, preferably in a business-to-business (B2B) setting.
  • Skills
    • Strong understanding of marketing principles and practices.
    • Excellent communication and project management skills.
    • Ability to analyze data and make informed decisions.
    • Experience with marketing automation tools and software.
What We Offer

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

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