Senior Media Planner

1 month ago

Toronto, Ontario, Canada Starcom Full time
Job Description

Starcom is seeking a highly skilled Senior Media Planner to join our team. As a performance-media leader, you will be responsible for driving measurable business outcomes through data-driven insights and meaningful human connections.

The ideal candidate will have a strong understanding of the digital performance marketing ecosystem and 2-3 years of experience planning online and offline channels with an emphasis on digital and performance media. A Bachelor's degree in advertising, marketing, business administration, or communications is preferred.

Key responsibilities include:

  • Responsible for client relationship management, project tracking, and organization
  • Responsible for day-to-day oversight on campaigns, with a particular focus on reporting and optimization
  • Analyzing campaign performance daily, compiling/checking reports from partners and CM360, and working towards optimization
  • Gathering and analyzing marketing, industry, and geographic landscape research to determine how best to respond to the client's advertising and media needs
  • Understanding marketing objectives and how they translate into media
  • Developing an understanding of the client's business and competitive landscape
  • Overseeing budget allocations across media resulting in strategic and effective media plans
  • Presenting plans to the client, and guiding planners on development and creation of strategy and decks
  • Clearly communicating media objectives, strategies, and executional guidelines to execution teams and external partners
  • Maintaining strong relationships with media suppliers
  • Utilization and knowledge of syndicated media, research, and other data resources
  • Active ownership of internal and external status documents and meetings
  • Developing POVs
  • Collecting and managing data to ensure monthly billing is accurate and on time

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values, and leverages all aspects of diversity and inclusiveness, attracts world-class talent, and serves as the industry benchmark for best practices.

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