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Product Marketing Coordinator

2 months ago


Sherbrooke, Quebec, Canada BRP Full time
About the Role

We are seeking a highly skilled Product Marketing Coordinator to join our team at BRP. As a key member of our marketing team, you will be responsible for defining and executing marketing strategies to promote our accessories products.

Key Responsibilities
  • Develop and implement marketing plans to increase brand awareness and drive sales of our accessories products.
  • Collaborate with cross-functional teams to create and manage product information, including product descriptions, features, and benefits.
  • Manage the creation and distribution of marketing materials, including product brochures, catalogs, and online content.
  • Conduct market research and analyze data to inform marketing strategies and optimize product offerings.
  • Develop and maintain relationships with key stakeholders, including dealers, distributors, and customers.
Requirements
  • Bachelor's degree in Marketing, Business, or related field.
  • Minimum 2 years of experience in marketing, preferably in the powersports industry.
  • Strong understanding of marketing principles, including segmentation, targeting, and positioning.
  • Excellent communication and project management skills.
  • Ability to work in a fast-paced environment and prioritize multiple tasks and deadlines.
What We Offer
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Collaborative and dynamic work environment.
  • Recognition and rewards for outstanding performance.
About BRP

BRP is a world leader in the design, manufacturing, and distribution of recreational vehicles and powersports products. Our mission is to create innovative products that inspire people to get outside and enjoy the great outdoors.

We are committed to diversity, equity, and inclusion in the workplace and strive to create a culture that values and respects the contributions of all employees.