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Marketing Director
2 months ago
We are seeking a highly skilled and experienced Marketing Director to join our team at ROCKWOOL Group. As a key member of our Marketing and Business Development Leadership Team, you will be responsible for developing and executing the U.S. and Canadian marketing strategy, including brand awareness and reputation, customer marketing, product marketing, channel marketing, and digital marketing.
Key Responsibilities- Develop and implement the North American marketing communications strategy for new and existing products, key stakeholder segments, and market segments.
- Lead the development of high-impact content and campaigns to engage key stakeholder segments and create leads, nurture MQLs, and ultimately convert to SQLs.
- Collaborate with the Product Management team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally.
- Manage and account for North America product and brand trademarks, as well as all external marketing agencies, including creative marketing agencies, event marketing, and Public Relations.
- Work cross-functionally with Product Management & Strategy, Public Affairs & Communications, Market Intelligence, and Technical teams.
- University degree, preferably in Business, Marketing, or Communications.
- Minimum 7 years' experience in Marketing in a similar role of leadership.
- Strong data analytics background.
- Experience working with national distributors.
- Customer-minded and analytical/insights-driven.
- Proven ability to plan and manage budgets.
- Good written and verbal communication skills and attention to detail.
- Experienced and highly skilled proficiency in Microsoft Office applications.
- Demonstrated problem-solving and trouble-shooting skills.
- Ability to successfully manage multiple priorities and meet established deadlines in a fast-paced environment.
ROCKWOOL Group is the world leader in stone wool solutions. We transform volcanic rock into safe, sustainable products that help people and communities thrive. We are a global company with more than 12,000 employees, located in 40+ countries with 51 manufacturing facilities. Our purpose is to release the natural power of stone to enrich modern living.
Sustainability is central to our business strategy. We are committed to actively contributing to the United Nations Sustainable Development Goals (SDGs) framework and are actively committed to 11 SDGs, including SDG 14, Life Below Water.
What We Offer- Competitive salary.
- Comprehensive benefits package: Health, Dental, Vision, Massage Therapy.
- Generous Paid Time Off (PTO) and Paid Holidays.
- Retirement Pension Matching Program.
- Work/Life Balance.
- Life and Disability Programs.
- Educational Assistance.
- Top-up plans for maternity and paternity leave.
- Fitness Reimbursement.
- Employee Assistance Program (EAP).
